Brown & Brown, Inc. (BRO) vs Principal Financial Group, Inc. (PFG)
BRO leads on 9 of 16 compared metrics, though PFG is the cheaper stock.
A side-by-side comparison of Brown & Brown, Inc. and Principal Financial Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BRO
Brown & Brown, Inc.
$59.99Financial Services
PFG
Principal Financial Group, Inc.
$111.12Financial Services
Not enough overlapping price history to compare BRO and PFG.
BRO vs PFG: by the numbers
- •PFG is the larger company ($24.00B vs $20.33B market cap).
- •PFG trades at the lower earnings multiple (15.92 vs 18.12 P/E).
- •BRO converts more revenue to profit (17.87% vs 10.03% net margin).
- •BRO grew revenue faster over the past five years (18.73% vs 2.90% CAGR).
- •PFG pays the higher dividend yield (2.87% vs 1.08%).
Which is better, BRO or PFG?
Metric tally: BRO 9 · PFG 7It depends on what you're optimizing for:
ValuePFG(lower P/E)
GrowthBRO(faster 5Y revenue CAGR)
IncomePFG(higher dividend yield)
QualityBRO(higher ROIC)
Valuation
| Metric | BRO | PFG |
|---|---|---|
| P/E ratio | 18.12 | 15.92● |
| Forward P/E | 13.30 | 11.91● |
| P/S ratio | 3.17 | 1.58● |
| P/B ratio | 1.62● | 2.07 |
| PEG ratio | 1.22● | 17.12 |
| EV / EBITDA | 12.64 | 12.76 |
| FCF yield | 7.25% | 14.84%● |
Profitability
| Metric | BRO | PFG |
|---|---|---|
| Gross margin | 59.38%● | 48.68% |
| Operating margin | 26.79%● | 12.36% |
| Net margin | 17.87%● | 10.03% |
| ROE | 9.12% | 13.12%● |
| ROIC | 5.87%● | 0.37% |
Dividends
| Metric | BRO | PFG |
|---|---|---|
| Dividend yield | 1.08% | 2.87%● |
| Payout ratio | 18.97% | 59.96% |
Growth (annualized)
| Metric | BRO | PFG |
|---|---|---|
| Revenue CAGR (5Y) | 18.73%● | 2.90% |
| EPS CAGR (5Y) | 14.87%● | 0.93% |
| FCF CAGR (5Y) | 14.18%● | 10.78% |
| Total return CAGR (5Y) | 3.55% | 15.40%● |
Frequently asked
- Which is better, BRO or PFG?
- It depends on your goal. value: PFG (lower P/E); growth: BRO (faster 5Y revenue CAGR); income: PFG (higher dividend yield); quality: BRO (higher ROIC). Across all compared metrics, BRO leads 9 to 7.
- Is BRO or PFG cheaper?
- On trailing earnings, PFG is cheaper: BRO trades at a 18.12 P/E and PFG at 15.92.
- Which has grown faster, BRO or PFG?
- Over the past five years, BRO grew revenue faster — BRO at a 18.73% CAGR versus PFG at 2.90%.
- Does BRO or PFG pay a bigger dividend?
- BRO yields 1.08% and PFG yields 2.87% based on trailing dividends and the latest price.
- Is BRO or PFG more profitable?
- BRO runs the higher net margin — BRO at 17.87% versus PFG at 10.03%.
- Which has been the better investment, BRO or PFG?
- Over the past 10-year, PFG delivered the higher annualized total return — BRO at 13.65% versus PFG at 14.26%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown & Brown P/E ratioPrincipal Financial P/E ratioBrown & Brown dividend yieldPrincipal Financial dividend yieldBrown & Brown ROEPrincipal Financial ROEBrown & Brown operating marginPrincipal Financial operating marginBrown & Brown revenue growthPrincipal Financial revenue growthBrown & Brown free cash flowPrincipal Financial free cash flow
Brown & Brown & Principal Financial appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.