Booking Holdings Inc. (BKNG) vs Zoom Communications, Inc. (ZM)
BKNG leads on 10 of 14 compared metrics, though ZM is the cheaper stock.
A side-by-side comparison of Booking Holdings Inc. and Zoom Communications, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
ZM
Zoom Communications, Inc.
$93.68Technology
Total return — BKNG vs ZM
growth of $100 · last 7yBKNG +123.6%ZM +51.1%BKNG compounded faster
BKNG ZM
BKNG vs ZM: by the numbers
- •BKNG is the larger company ($127.81B vs $27.47B market cap).
- •ZM trades at the lower earnings multiple (13.78 vs 21.75 P/E).
- •ZM converts more revenue to profit (41.99% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 8.51% CAGR).
- •BKNG pays a dividend (0.97% yield) while ZM does not currently pay one.
Which is better, BKNG or ZM?
Metric tally: BKNG 10 · ZM 4It depends on what you're optimizing for:
ValueZM(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | ZM |
|---|---|---|
| P/E ratio | 21.75 | 13.78● |
| Forward P/E | 13.38● | 14.92 |
| P/S ratio | 4.73● | 5.70 |
| P/B ratio | — | 2.82 |
| PEG ratio | 0.14● | 0.16 |
| EV / EBITDA | 14.07 | 9.98● |
| FCF yield | 6.90% | 6.97% |
Profitability
| Metric | BKNG | ZM |
|---|---|---|
| Gross margin | 100.00%● | 77.40% |
| Operating margin | 34.28%● | 24.17% |
| Net margin | 22.23% | 41.99%● |
| ROE | -96.88% | 20.77%● |
| ROIC | 50.82%● | 8.82% |
Dividends
| Metric | BKNG | ZM |
|---|---|---|
| Dividend yield | 0.97% | — |
| Payout ratio | 24.14% | — |
Growth (annualized)
| Metric | BKNG | ZM |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 8.51% |
| EPS CAGR (5Y) | 158.62%● | 21.68% |
| FCF CAGR (5Y) | 39.83%● | 4.31% |
| Total return CAGR (5Y) | 12.81%● | -23.86% |
Frequently asked
- Which is better, BKNG or ZM?
- It depends on your goal. value: ZM (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 4.
- Is BKNG or ZM cheaper?
- On trailing earnings, ZM is cheaper: BKNG trades at a 21.75 P/E and ZM at 13.78.
- Which has grown faster, BKNG or ZM?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus ZM at 8.51%.
- Does BKNG or ZM pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while ZM does not currently pay one.
- Is BKNG or ZM more profitable?
- ZM runs the higher net margin — BKNG at 22.23% versus ZM at 41.99%.
- Which has been the better investment, BKNG or ZM?
- Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus ZM at -23.86%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioZoom Communications P/E ratioBooking dividend yieldZoom Communications dividend yieldBooking ROEZoom Communications ROEBooking operating marginZoom Communications operating marginBooking revenue growthZoom Communications revenue growthBooking free cash flowZoom Communications free cash flow
Booking & Zoom Communications appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.