Is BKNG or TTD cheaper?

On trailing earnings, TTD is cheaper: BKNG trades at a 21.75 P/E and TTD at 21.66.

Which has grown faster, BKNG or TTD?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus TTD at 27.10%.

Does BKNG or TTD pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while TTD does not currently pay one.

Is BKNG or TTD more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus TTD at 14.57%.

Which has been the better investment, BKNG or TTD?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus TTD at -20.30%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs The Trade Desk, Inc. (TTD)

BKNG leads on 10 of 14 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and The Trade Desk, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

TTD

The Trade Desk, Inc.

$9.06B

$19.28Communication Services

Total return — BKNG vs TTD

growth of $100 · last 10y

BKNG +181.3%TTD +567.1%TTD compounded faster

BKNG TTD

BKNG vs TTD: by the numbers

•BKNG is the larger company ($127.81B vs $9.06B market cap).
•TTD trades at the lower earnings multiple (21.66 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 14.57% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 27.10% CAGR).
•BKNG pays a dividend (0.97% yield) while TTD does not currently pay one.

Which is better, BKNG or TTD?

Metric tally: BKNG 10 · TTD 4

It depends on what you're optimizing for:

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	TTD
P/E ratio	21.75	21.66
Forward P/E	13.38●	16.10
P/S ratio	4.73	3.10●
P/B ratio	—	3.75
PEG ratio	0.14●	2.74
EV / EBITDA	14.07	11.59●
FCF yield	6.90%	9.10%●

Profitability

Metric	BKNG	TTD
Gross margin	100.00%●	77.83%
Operating margin	34.28%●	20.26%
Net margin	22.23%●	14.57%
ROE	-96.88%	17.63%●
ROIC	50.82%●	13.38%

Dividends

Metric	BKNG	TTD
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	TTD
Revenue CAGR (5Y)	37.43%●	27.10%
EPS CAGR (5Y)	158.62%●	12.09%
FCF CAGR (5Y)	39.83%●	18.88%
Total return CAGR (5Y)	12.81%●	-20.30%

Frequently asked

Which is better, BKNG or TTD?: It depends on your goal. growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 4.
Is BKNG or TTD cheaper?: On trailing earnings, TTD is cheaper: BKNG trades at a 21.75 P/E and TTD at 21.66.
Which has grown faster, BKNG or TTD?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus TTD at 27.10%.
Does BKNG or TTD pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while TTD does not currently pay one.
Is BKNG or TTD more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus TTD at 14.57%.
Which has been the better investment, BKNG or TTD?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus TTD at -20.30%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full TTD analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Trade Desk P/E ratio Booking dividend yield Trade Desk dividend yield Booking ROE Trade Desk ROE Booking operating margin Trade Desk operating margin Booking revenue growth Trade Desk revenue growth Booking free cash flow Trade Desk free cash flow

Booking & Trade Desk appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.