Is BKNG or T cheaper?

On trailing earnings, T is cheaper: BKNG trades at a 21.75 P/E and T at 7.94.

Which has grown faster, BKNG or T?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus T at -6.06%.

Does BKNG or T pay a bigger dividend?

BKNG yields 0.97% and T yields 4.71% based on trailing dividends and the latest price.

Is BKNG or T more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus T at 16.89%.

Which has been the better investment, BKNG or T?

Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus T at 4.53%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs AT&T Inc. (T)

BKNG and T are evenly matched — 8 metrics each of 16.

A side-by-side comparison of Booking Holdings Inc. and AT&T Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

AT&T Inc.

$163.84B

$23.58Communication Services

Total return — BKNG vs T

growth of $100 · last 27y

BKNG +896.0%T -32.8%BKNG compounded faster

Log scale — wide-divergence pair

BKNG T

BKNG vs T: by the numbers

•T is the larger company ($163.84B vs $127.81B market cap).
•T trades at the lower earnings multiple (7.94 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 16.89% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs -6.06% CAGR).
•T pays the higher dividend yield (4.71% vs 0.97%).

Which is better, BKNG or T?

Metric tally: BKNG 8 · T 8

It depends on what you're optimizing for:

ValueT(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeT(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	T
P/E ratio	21.75	7.94●
Forward P/E	13.38	9.28●
P/S ratio	4.73	1.31●
P/B ratio	—	1.51
PEG ratio	0.14	0.08●
EV / EBITDA	14.07	5.88●
FCF yield	6.90%	10.47%●

Profitability

Metric	BKNG	T
Gross margin	100.00%●	79.66%
Operating margin	34.28%●	19.35%
Net margin	22.23%●	16.89%
ROE	-96.88%	19.48%●
ROIC	50.82%●	5.57%

Dividends

Metric	BKNG	T
Dividend yield	0.97%	4.71%●
Payout ratio	24.14%	36.51%

Growth (annualized)

Metric	BKNG	T
Revenue CAGR (5Y)	37.43%●	-6.06%
EPS CAGR (5Y)	158.62%●	8.15%
FCF CAGR (5Y)	39.83%●	-10.02%
Total return CAGR (5Y)	12.81%●	7.79%

Frequently asked

Which is better, BKNG or T?: It depends on your goal. value: T (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: T (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, they are evenly matched.
Is BKNG or T cheaper?: On trailing earnings, T is cheaper: BKNG trades at a 21.75 P/E and T at 7.94.
Which has grown faster, BKNG or T?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus T at -6.06%.
Does BKNG or T pay a bigger dividend?: BKNG yields 0.97% and T yields 4.71% based on trailing dividends and the latest price.
Is BKNG or T more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus T at 16.89%.
Which has been the better investment, BKNG or T?: Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus T at 4.53%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full T analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio AT&T P/E ratio Booking dividend yield AT&T dividend yield Booking ROE AT&T ROE Booking operating margin AT&T operating margin Booking revenue growth AT&T revenue growth Booking free cash flow AT&T free cash flow

Booking & AT&T appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.