Booking Holdings Inc. (BKNG) vs State Street SPDR S&P 500 ETF (SPY)

Over the past 10 years, BKNG lagged SPY — 14.24% vs 14.89% annualized total return (price plus dividends).

A side-by-side comparison of Booking Holdings Inc. and State Street SPDR S&P 500 ETF across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BKNG is classified in Consumer Cyclical; SPY is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBKNG vs SPY

growth of $100 · dividends reinvested · last 27y
BKNG +1112.7%SPY +807.3%BKNG compounded faster
05001k2kStart $10020042009201420192024$1,213$907
BKNG SPY

Metrics side by side

Did BKNG beat SPY?

Over the past 10 years, BKNG lagged SPY — 14.24% vs 14.89% annualized total return (price plus dividends).

Total return (annualized)

MetricBKNGSPY
Total return (1Y)-12.70%17.32%
Total return CAGR (3Y)18.56%18.85%
Total return CAGR (5Y)17.66%12.50%
Total return CAGR (10Y)14.24%14.89%

SPY is an index fund, so valuation, profitability, and per-company growth metrics don't apply — the head-to-head here is total return (price plus reinvested dividends).

Frequently asked

Has BKNG beaten SPY?
Over the past 10 years, BKNG lagged SPY — 14.24% vs 14.89% annualized total return (price plus dividends).

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.