Is BKNG or SPLK cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and SPLK at 104.60.

Which has grown faster, BKNG or SPLK?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SPLK at 18.52%.

Does BKNG or SPLK pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while SPLK does not currently pay one.

Is BKNG or SPLK more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus SPLK at 6.26%.

Which has been the better investment, BKNG or SPLK?

Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SPLK at 5.71%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Splunk Inc. (SPLK)

BKNG leads on 12 of 13 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Splunk Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — BKNG vs SPLK

growth of $100 · last 12y

BKNG +381.1%SPLK +342.2%BKNG compounded faster

BKNG SPLK

BKNG vs SPLK: by the numbers

•BKNG is the larger company ($127.81B vs $26.44B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 104.60 P/E).
•BKNG converts more revenue to profit (22.23% vs 6.26% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 18.52% CAGR).
•BKNG pays a dividend (0.97% yield) while SPLK does not currently pay one.

Which is better, BKNG or SPLK?

Metric tally: BKNG 12 · SPLK 1

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	SPLK
P/E ratio	21.75●	104.60
Forward P/E	13.38	—
P/S ratio	4.73●	6.29
P/B ratio	—	35.82
PEG ratio	0.14●	0.71
EV / EBITDA	14.07●	61.01
FCF yield	6.90%●	3.71%

Profitability

Metric	BKNG	SPLK
Gross margin	100.00%●	79.74%
Operating margin	34.28%●	6.95%
Net margin	22.23%●	6.26%
ROE	-96.88%	35.61%●
ROIC	50.82%●	7.66%

Dividends

Metric	BKNG	SPLK
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	SPLK
Revenue CAGR (5Y)	37.43%●	18.52%
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%●	29.25%
Total return CAGR (5Y)	12.81%●	4.06%

Frequently asked

Which is better, BKNG or SPLK?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 1.
Is BKNG or SPLK cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and SPLK at 104.60.
Which has grown faster, BKNG or SPLK?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SPLK at 18.52%.
Does BKNG or SPLK pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while SPLK does not currently pay one.
Is BKNG or SPLK more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus SPLK at 6.26%.
Which has been the better investment, BKNG or SPLK?: Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SPLK at 5.71%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full SPLK analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Splunk P/E ratio Booking dividend yield Splunk dividend yield Booking ROE Splunk ROE Booking operating margin Splunk operating margin Booking revenue growth Splunk revenue growth Booking free cash flow Splunk free cash flow

Booking & Splunk appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.