Booking Holdings Inc. (BKNG) vs Ross Stores, Inc. (ROST)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Ross Stores, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
ROST
Ross Stores, Inc.
$240.13Consumer Cyclical
Total return — BKNG vs ROST
growth of $100 · last 27yBKNG +896.0%ROST +8728.3%ROST compounded faster
Log scale — wide-divergence pair
BKNG ROST
BKNG vs ROST: by the numbers
- •BKNG is the larger company ($127.81B vs $77.03B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 33.54 P/E).
- •BKNG converts more revenue to profit (22.23% vs 9.74% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 9.35% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.71%).
Which is better, BKNG or ROST?
Metric tally: BKNG 13 · ROST 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | ROST |
|---|---|---|
| P/E ratio | 21.75● | 33.54 |
| Forward P/E | 13.38● | 30.68 |
| P/S ratio | 4.73 | 3.24● |
| P/B ratio | — | 12.24 |
| PEG ratio | 0.14● | 5.96 |
| EV / EBITDA | 14.07● | 20.31 |
| FCF yield | 6.90%● | 3.41% |
Profitability
| Metric | BKNG | ROST |
|---|---|---|
| Gross margin | 100.00%● | 28.33% |
| Operating margin | 34.28%● | 12.22% |
| Net margin | 22.23%● | 9.74% |
| ROE | -96.88% | 36.73%● |
| ROIC | 50.82%● | 17.10% |
Dividends
| Metric | BKNG | ROST |
|---|---|---|
| Dividend yield | 0.97%● | 0.71% |
| Payout ratio | 24.14% | 25.53% |
Growth (annualized)
| Metric | BKNG | ROST |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 9.35% |
| EPS CAGR (5Y) | 158.62%● | 94.40% |
| FCF CAGR (5Y) | 39.83%● | -6.35% |
| Total return CAGR (5Y) | 12.81% | 16.14%● |
Frequently asked
- Which is better, BKNG or ROST?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or ROST cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and ROST at 33.54.
- Which has grown faster, BKNG or ROST?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus ROST at 9.35%.
- Does BKNG or ROST pay a bigger dividend?
- BKNG yields 0.97% and ROST yields 0.71% based on trailing dividends and the latest price.
- Is BKNG or ROST more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus ROST at 9.74%.
- Which has been the better investment, BKNG or ROST?
- Over the past 10-year, ROST delivered the higher annualized total return — BKNG at 12.30% versus ROST at 17.31%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioRoss Stores P/E ratioBooking dividend yieldRoss Stores dividend yieldBooking ROERoss Stores ROEBooking operating marginRoss Stores operating marginBooking revenue growthRoss Stores revenue growthBooking free cash flowRoss Stores free cash flow
Booking & Ross Stores appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.