Booking Holdings Inc. (BKNG) vs Roblox Corporation (RBLX)

BKNG leads on 10 of 10 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Roblox Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — BKNG vs RBLX

growth of $100 · last 5y
BKNG +74.0%RBLX -37.7%BKNG compounded faster
50100150200250Start $10020222023202420252026$174$62
BKNG RBLX

BKNG vs RBLX: by the numbers

  • BKNG is the larger company ($127.81B vs $31.01B market cap).
  • BKNG is profitable (22.23% net margin) while RBLX runs a net loss (-20.69%).
  • BKNG grew revenue faster over the past five years (37.43% vs 35.75% CAGR).
  • BKNG pays a dividend (0.97% yield) while RBLX does not currently pay one.

Which is better, BKNG or RBLX?

Metric tally: BKNG 10 · RBLX 0

It depends on what you're optimizing for:

GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)

Valuation

MetricBKNGRBLX
P/E ratio21.75
Forward P/E13.38
P/S ratio4.735.82
P/B ratio71.35
PEG ratio0.14
EV / EBITDA14.07
FCF yield6.90%5.33%

Profitability

MetricBKNGRBLX
Gross margin100.00%78.45%
Operating margin34.28%-24.01%
Net margin22.23%-20.69%
ROE-96.88%-253.70%
ROIC50.82%-27.81%

Dividends

MetricBKNGRBLX
Dividend yield0.97%
Payout ratio24.14%

Growth (annualized)

MetricBKNGRBLX
Revenue CAGR (5Y)37.43%35.75%
EPS CAGR (5Y)158.62%
FCF CAGR (5Y)39.83%25.94%
Total return CAGR (5Y)12.81%-14.13%

Frequently asked

Which is better, BKNG or RBLX?
It depends on your goal. growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 0.
Which has grown faster, BKNG or RBLX?
Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus RBLX at 35.75%.
Does BKNG or RBLX pay a bigger dividend?
BKNG pays a dividend (0.97% yield) while RBLX does not currently pay one.
Is BKNG or RBLX more profitable?
BKNG runs the higher net margin — BKNG at 22.23% versus RBLX at -20.69%.
Which has been the better investment, BKNG or RBLX?
Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus RBLX at -14.13%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.