Booking Holdings Inc. (BKNG) vs Roblox Corporation (RBLX)
BKNG leads on 10 of 10 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Roblox Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
RBLX
Roblox Corporation
$43.31Technology
Total return — BKNG vs RBLX
growth of $100 · last 5yBKNG +74.0%RBLX -37.7%BKNG compounded faster
BKNG RBLX
BKNG vs RBLX: by the numbers
- •BKNG is the larger company ($127.81B vs $31.01B market cap).
- •BKNG is profitable (22.23% net margin) while RBLX runs a net loss (-20.69%).
- •BKNG grew revenue faster over the past five years (37.43% vs 35.75% CAGR).
- •BKNG pays a dividend (0.97% yield) while RBLX does not currently pay one.
Which is better, BKNG or RBLX?
Metric tally: BKNG 10 · RBLX 0It depends on what you're optimizing for:
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | RBLX |
|---|---|---|
| P/E ratio | 21.75 | — |
| Forward P/E | 13.38 | — |
| P/S ratio | 4.73● | 5.82 |
| P/B ratio | — | 71.35 |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07 | — |
| FCF yield | 6.90%● | 5.33% |
Profitability
| Metric | BKNG | RBLX |
|---|---|---|
| Gross margin | 100.00%● | 78.45% |
| Operating margin | 34.28%● | -24.01% |
| Net margin | 22.23%● | -20.69% |
| ROE | -96.88%● | -253.70% |
| ROIC | 50.82%● | -27.81% |
Dividends
| Metric | BKNG | RBLX |
|---|---|---|
| Dividend yield | 0.97% | — |
| Payout ratio | 24.14% | — |
Growth (annualized)
| Metric | BKNG | RBLX |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 35.75% |
| EPS CAGR (5Y) | 158.62% | — |
| FCF CAGR (5Y) | 39.83%● | 25.94% |
| Total return CAGR (5Y) | 12.81%● | -14.13% |
Frequently asked
- Which is better, BKNG or RBLX?
- It depends on your goal. growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 0.
- Which has grown faster, BKNG or RBLX?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus RBLX at 35.75%.
- Does BKNG or RBLX pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while RBLX does not currently pay one.
- Is BKNG or RBLX more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus RBLX at -20.69%.
- Which has been the better investment, BKNG or RBLX?
- Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus RBLX at -14.13%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioRoblox P/E ratioBooking dividend yieldRoblox dividend yieldBooking ROERoblox ROEBooking operating marginRoblox operating marginBooking revenue growthRoblox revenue growthBooking free cash flowRoblox free cash flow
Booking & Roblox appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.