Booking Holdings Inc. (BKNG) vs Invesco QQQ Trust, Series 1 (QQQ)

Over the past 10 years, BKNG lagged QQQ — 14.24% vs 20.13% annualized total return (price plus dividends).

A side-by-side comparison of Booking Holdings Inc. and Invesco QQQ Trust, Series 1 across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BKNG is classified in Consumer Cyclical; QQQ is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBKNG vs QQQ

growth of $100 · dividends reinvested · last 27y
BKNG +1112.7%QQQ +1378.5%QQQ compounded faster
05001k2kStart $10020042009201420192024$1,213$1,479
BKNG QQQ

Metrics side by side

Did BKNG beat QQQ?

Over the past 10 years, BKNG lagged QQQ — 14.24% vs 20.13% annualized total return (price plus dividends).

Total return (annualized)

MetricBKNGQQQ
Total return (1Y)-12.70%18.63%
Total return CAGR (3Y)18.56%21.17%
Total return CAGR (5Y)17.66%13.57%
Total return CAGR (10Y)14.24%20.13%

QQQ is an index fund, so valuation, profitability, and per-company growth metrics don't apply — the head-to-head here is total return (price plus reinvested dividends).

Frequently asked

Has BKNG beaten QQQ?
Over the past 10 years, BKNG lagged QQQ — 14.24% vs 20.13% annualized total return (price plus dividends).

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.