Booking Holdings Inc. (BKNG) vs Okta, Inc. (OKTA)
BKNG leads on 11 of 14 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Okta, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — BKNG vs OKTA
growth of $100 · last 9yBKNG +133.0%OKTA +394.6%OKTA compounded faster
BKNG OKTA
BKNG vs OKTA: by the numbers
- •BKNG is the larger company ($127.81B vs $19.32B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 84.27 P/E).
- •BKNG converts more revenue to profit (22.23% vs 8.24% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 27.10% CAGR).
- •BKNG pays a dividend (0.97% yield) while OKTA does not currently pay one.
Which is better, BKNG or OKTA?
Metric tally: BKNG 11 · OKTA 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | OKTA |
|---|---|---|
| P/E ratio | 21.75● | 84.27 |
| Forward P/E | 13.38● | 27.25 |
| P/S ratio | 4.73● | 6.90 |
| P/B ratio | — | 3.00 |
| PEG ratio | 0.14 | 0.09● |
| EV / EBITDA | 14.07● | 56.43 |
| FCF yield | 6.90%● | 4.54% |
Profitability
| Metric | BKNG | OKTA |
|---|---|---|
| Gross margin | 100.00%● | 77.44% |
| Operating margin | 34.28%● | 5.67% |
| Net margin | 22.23%● | 8.24% |
| ROE | -96.88% | 3.58%● |
| ROIC | 50.82%● | 1.88% |
Dividends
| Metric | BKNG | OKTA |
|---|---|---|
| Dividend yield | 0.97% | — |
| Payout ratio | 24.14% | — |
Growth (annualized)
| Metric | BKNG | OKTA |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 27.10% |
| EPS CAGR (5Y) | 158.62% | — |
| FCF CAGR (5Y) | 39.83% | 47.69%● |
| Total return CAGR (5Y) | 12.81%● | -12.47% |
Frequently asked
- Which is better, BKNG or OKTA?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 3.
- Is BKNG or OKTA cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and OKTA at 84.27.
- Which has grown faster, BKNG or OKTA?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus OKTA at 27.10%.
- Does BKNG or OKTA pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while OKTA does not currently pay one.
- Is BKNG or OKTA more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus OKTA at 8.24%.
- Which has been the better investment, BKNG or OKTA?
- Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus OKTA at -12.47%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioOkta P/E ratioBooking dividend yieldOkta dividend yieldBooking ROEOkta ROEBooking operating marginOkta operating marginBooking revenue growthOkta revenue growthBooking free cash flowOkta free cash flow
Booking & Okta appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.