Booking Holdings Inc. (BKNG) vs Okta, Inc. (OKTA)

BKNG leads on 11 of 14 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Okta, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — BKNG vs OKTA

growth of $100 · last 9y
BKNG +133.0%OKTA +394.6%OKTA compounded faster
05001kStart $1002019202120232025$233$495
BKNG OKTA

BKNG vs OKTA: by the numbers

  • BKNG is the larger company ($127.81B vs $19.32B market cap).
  • BKNG trades at the lower earnings multiple (21.75 vs 84.27 P/E).
  • BKNG converts more revenue to profit (22.23% vs 8.24% net margin).
  • BKNG grew revenue faster over the past five years (37.43% vs 27.10% CAGR).
  • BKNG pays a dividend (0.97% yield) while OKTA does not currently pay one.

Which is better, BKNG or OKTA?

Metric tally: BKNG 11 · OKTA 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)

Valuation

MetricBKNGOKTA
P/E ratio21.7584.27
Forward P/E13.3827.25
P/S ratio4.736.90
P/B ratio3.00
PEG ratio0.140.09
EV / EBITDA14.0756.43
FCF yield6.90%4.54%

Profitability

MetricBKNGOKTA
Gross margin100.00%77.44%
Operating margin34.28%5.67%
Net margin22.23%8.24%
ROE-96.88%3.58%
ROIC50.82%1.88%

Dividends

MetricBKNGOKTA
Dividend yield0.97%
Payout ratio24.14%

Growth (annualized)

MetricBKNGOKTA
Revenue CAGR (5Y)37.43%27.10%
EPS CAGR (5Y)158.62%
FCF CAGR (5Y)39.83%47.69%
Total return CAGR (5Y)12.81%-12.47%

Frequently asked

Which is better, BKNG or OKTA?
It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 3.
Is BKNG or OKTA cheaper?
On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and OKTA at 84.27.
Which has grown faster, BKNG or OKTA?
Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus OKTA at 27.10%.
Does BKNG or OKTA pay a bigger dividend?
BKNG pays a dividend (0.97% yield) while OKTA does not currently pay one.
Is BKNG or OKTA more profitable?
BKNG runs the higher net margin — BKNG at 22.23% versus OKTA at 8.24%.
Which has been the better investment, BKNG or OKTA?
Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus OKTA at -12.47%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.