Is BKNG or NNN cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and NNN at 22.62.

Which has grown faster, BKNG or NNN?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus NNN at 7.06%.

Does BKNG or NNN pay a bigger dividend?

BKNG yields 0.97% and NNN yields 5.15% based on trailing dividends and the latest price.

Is BKNG or NNN more profitable?

NNN runs the higher net margin — BKNG at 22.23% versus NNN at 41.38%.

Which has been the better investment, BKNG or NNN?

Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus NNN at 4.73%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs NNN REIT, Inc. (NNN)

BKNG leads on 11 of 16 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and NNN REIT, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — BKNG vs NNN

growth of $100 · last 27y

BKNG +896.0%NNN +296.5%BKNG compounded faster

BKNG NNN

BKNG vs NNN: by the numbers

•BKNG is the larger company ($127.81B vs $8.86B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 22.62 P/E).
•NNN converts more revenue to profit (41.38% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 7.06% CAGR).
•NNN pays the higher dividend yield (5.15% vs 0.97%).

Which is better, BKNG or NNN?

Metric tally: BKNG 11 · NNN 5

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeNNN(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	NNN
P/E ratio	21.75●	22.62
Forward P/E	13.38●	23.04
P/S ratio	4.73●	9.43
P/B ratio	—	2.01
PEG ratio	0.14●	2.03
EV / EBITDA	14.07●	15.72
FCF yield	6.90%	7.37%●

Profitability

Metric	BKNG	NNN
Gross margin	100.00%●	81.38%
Operating margin	34.28%	63.13%●
Net margin	22.23%	41.38%●
ROE	-96.88%	8.81%●
ROIC	50.82%●	6.10%

Dividends

Metric	BKNG	NNN
Dividend yield	0.97%	5.15%●
Payout ratio	24.14%	115.94%

Growth (annualized)

Metric	BKNG	NNN
Revenue CAGR (5Y)	37.43%●	7.06%
EPS CAGR (5Y)	158.62%●	11.15%
FCF CAGR (5Y)	39.83%●	6.14%
Total return CAGR (5Y)	12.81%●	4.03%

Frequently asked

Which is better, BKNG or NNN?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: NNN (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 5.
Is BKNG or NNN cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and NNN at 22.62.
Which has grown faster, BKNG or NNN?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus NNN at 7.06%.
Does BKNG or NNN pay a bigger dividend?: BKNG yields 0.97% and NNN yields 5.15% based on trailing dividends and the latest price.
Is BKNG or NNN more profitable?: NNN runs the higher net margin — BKNG at 22.23% versus NNN at 41.38%.
Which has been the better investment, BKNG or NNN?: Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus NNN at 4.73%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full NNN analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio NNN REIT P/E ratio Booking dividend yield NNN REIT dividend yield Booking ROE NNN REIT ROE Booking operating margin NNN REIT operating margin Booking revenue growth NNN REIT revenue growth Booking free cash flow NNN REIT free cash flow

Booking & NNN REIT appear in these rankings

Highest Dividend Yield Stocks Dividend Aristocrats Fastest Revenue Growth Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.