Booking Holdings Inc. (BKNG) vs Microsoft Corporation (MSFT)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
MSFT
Microsoft Corporation
$390.74Technology
Not enough overlapping price history to compare BKNG and MSFT.
BKNG vs MSFT: by the numbers
- •MSFT is the larger company ($2.90T vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 23.26 P/E).
- •MSFT converts more revenue to profit (39.34% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 14.75% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.91%).
Which is better, BKNG or MSFT?
Metric tally: BKNG 13 · MSFT 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | MSFT |
|---|---|---|
| P/E ratio | 21.75● | 23.26 |
| Forward P/E | 13.38● | 20.12 |
| P/S ratio | 4.73● | 9.14 |
| P/B ratio | — | 7.02 |
| PEG ratio | 0.14● | 2.34 |
| EV / EBITDA | 14.07● | 14.60 |
| FCF yield | 6.90%● | 2.51% |
Profitability
| Metric | BKNG | MSFT |
|---|---|---|
| Gross margin | 100.00%● | 68.31% |
| Operating margin | 34.28% | 46.80%● |
| Net margin | 22.23% | 39.34%● |
| ROE | -96.88% | 30.22%● |
| ROIC | 50.82%● | 21.63% |
Dividends
| Metric | BKNG | MSFT |
|---|---|---|
| Dividend yield | 0.97%● | 0.91% |
| Payout ratio | 24.14% | 25.99% |
Growth (annualized)
| Metric | BKNG | MSFT |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 14.75% |
| EPS CAGR (5Y) | 158.62%● | 18.68% |
| FCF CAGR (5Y) | 39.83%● | 6.27% |
| Total return CAGR (5Y) | 12.81%● | 9.56% |
Frequently asked
- Which is better, BKNG or MSFT?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or MSFT cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MSFT at 23.26.
- Which has grown faster, BKNG or MSFT?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MSFT at 14.75%.
- Does BKNG or MSFT pay a bigger dividend?
- BKNG yields 0.97% and MSFT yields 0.91% based on trailing dividends and the latest price.
- Is BKNG or MSFT more profitable?
- MSFT runs the higher net margin — BKNG at 22.23% versus MSFT at 39.34%.
- Which has been the better investment, BKNG or MSFT?
- Over the past 10-year, MSFT delivered the higher annualized total return — BKNG at 12.30% versus MSFT at 23.98%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMicrosoft P/E ratioBooking dividend yieldMicrosoft dividend yieldBooking ROEMicrosoft ROEBooking operating marginMicrosoft operating marginBooking revenue growthMicrosoft revenue growthBooking free cash flowMicrosoft free cash flow
Booking & Microsoft appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.