Is BKNG or MSCI cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MSCI at 34.49.

Which has grown faster, BKNG or MSCI?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MSCI at 13.02%.

Does BKNG or MSCI pay a bigger dividend?

BKNG yields 0.97% and MSCI yields 1.29% based on trailing dividends and the latest price.

Is BKNG or MSCI more profitable?

MSCI runs the higher net margin — BKNG at 22.23% versus MSCI at 40.74%.

Which has been the better investment, BKNG or MSCI?

Over the past 10-year, MSCI delivered the higher annualized total return — BKNG at 12.30% versus MSCI at 24.16%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs MSCI Inc. (MSCI)

BKNG leads on 12 of 16 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and MSCI Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

MSCI

MSCI Inc.

$43.62B

$599.12Financial Services

Total return — BKNG vs MSCI

growth of $100 · last 19y

BKNG +3771.8%MSCI +2299.4%BKNG compounded faster

BKNG MSCI

BKNG vs MSCI: by the numbers

•BKNG is the larger company ($127.81B vs $43.62B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 34.49 P/E).
•MSCI converts more revenue to profit (40.74% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 13.02% CAGR).
•MSCI pays the higher dividend yield (1.29% vs 0.97%).

Which is better, BKNG or MSCI?

Metric tally: BKNG 12 · MSCI 4

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeMSCI(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	MSCI
P/E ratio	21.75●	34.49
Forward P/E	13.38●	26.61
P/S ratio	4.73●	13.58
PEG ratio	0.14●	3.48
EV / EBITDA	14.07●	25.22
FCF yield	6.90%●	3.50%

Profitability

Metric	BKNG	MSCI
Gross margin	100.00%●	82.86%
Operating margin	34.28%	55.36%●
Net margin	22.23%	40.74%●
ROE	-96.88%	-45.29%●
ROIC	50.82%●	35.60%

Dividends

Metric	BKNG	MSCI
Dividend yield	0.97%	1.29%●
Payout ratio	24.14%	49.42%

Growth (annualized)

Metric	BKNG	MSCI
Revenue CAGR (5Y)	37.43%●	13.02%
EPS CAGR (5Y)	158.62%●	16.73%
FCF CAGR (5Y)	39.83%●	12.23%
Total return CAGR (5Y)	12.81%●	5.72%

Frequently asked

Which is better, BKNG or MSCI?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: MSCI (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 4.
Is BKNG or MSCI cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MSCI at 34.49.
Which has grown faster, BKNG or MSCI?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MSCI at 13.02%.
Does BKNG or MSCI pay a bigger dividend?: BKNG yields 0.97% and MSCI yields 1.29% based on trailing dividends and the latest price.
Is BKNG or MSCI more profitable?: MSCI runs the higher net margin — BKNG at 22.23% versus MSCI at 40.74%.
Which has been the better investment, BKNG or MSCI?: Over the past 10-year, MSCI delivered the higher annualized total return — BKNG at 12.30% versus MSCI at 24.16%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full MSCI analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio MSCI P/E ratio Booking dividend yield MSCI dividend yield Booking ROE MSCI ROE Booking operating margin MSCI operating margin Booking revenue growth MSCI revenue growth Booking free cash flow MSCI free cash flow

Booking & MSCI appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.