Booking Holdings Inc. (BKNG) vs Intuit Inc. (INTU)
BKNG leads on 8 of 15 compared metrics, though INTU is the cheaper stock.
A side-by-side comparison of Booking Holdings Inc. and Intuit Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — BKNG vs INTU
growth of $100 · last 27yBKNG +896.0%INTU +1531.7%INTU compounded faster
BKNG INTU
BKNG vs INTU: by the numbers
- •BKNG is the larger company ($127.81B vs $75.70B market cap).
- •INTU trades at the lower earnings multiple (16.77 vs 21.75 P/E).
- •BKNG converts more revenue to profit (22.23% vs 21.91% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 18.68% CAGR).
- •INTU pays the higher dividend yield (1.68% vs 0.97%).
Which is better, BKNG or INTU?
Metric tally: BKNG 8 · INTU 7It depends on what you're optimizing for:
ValueINTU(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeINTU(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | INTU |
|---|---|---|
| P/E ratio | 21.75 | 16.77● |
| Forward P/E | 13.38 | 10.10● |
| P/S ratio | 4.73 | 3.65● |
| P/B ratio | — | 3.70 |
| PEG ratio | 0.14● | 1.86 |
| EV / EBITDA | 14.07 | 11.51● |
| FCF yield | 6.90% | 10.10%● |
Profitability
| Metric | BKNG | INTU |
|---|---|---|
| Gross margin | 100.00%● | 81.03% |
| Operating margin | 34.28%● | 27.47% |
| Net margin | 22.23% | 21.91% |
| ROE | -96.88% | 22.22%● |
| ROIC | 50.82%● | 14.78% |
Dividends
| Metric | BKNG | INTU |
|---|---|---|
| Dividend yield | 0.97% | 1.68%● |
| Payout ratio | 24.14% | 33.57% |
Growth (annualized)
| Metric | BKNG | INTU |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 18.68% |
| EPS CAGR (5Y) | 158.62%● | 14.58% |
| FCF CAGR (5Y) | 39.83%● | 21.92% |
| Total return CAGR (5Y) | 12.81%● | -9.52% |
Frequently asked
- Which is better, BKNG or INTU?
- It depends on your goal. value: INTU (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: INTU (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 7.
- Is BKNG or INTU cheaper?
- On trailing earnings, INTU is cheaper: BKNG trades at a 21.75 P/E and INTU at 16.77.
- Which has grown faster, BKNG or INTU?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus INTU at 18.68%.
- Does BKNG or INTU pay a bigger dividend?
- BKNG yields 0.97% and INTU yields 1.68% based on trailing dividends and the latest price.
- Is BKNG or INTU more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus INTU at 21.91%.
- Which has been the better investment, BKNG or INTU?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus INTU at 10.88%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioIntuit P/E ratioBooking dividend yieldIntuit dividend yieldBooking ROEIntuit ROEBooking operating marginIntuit operating marginBooking revenue growthIntuit revenue growthBooking free cash flowIntuit free cash flow
Booking & Intuit appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.