Is BKNG or FTNT cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 23.03 P/E and FTNT at 57.72.

Which has grown faster, BKNG or FTNT?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus FTNT at 21.13%.

Does BKNG or FTNT pay a bigger dividend?

BKNG pays a dividend (0.92% yield) while FTNT does not currently pay one.

Is BKNG or FTNT more profitable?

FTNT runs the higher net margin — BKNG at 22.23% versus FTNT at 27.49%.

Which has been the better investment, BKNG or FTNT?

Over the past 10-year, FTNT delivered the higher annualized total return — BKNG at 13.03% versus FTNT at 36.12%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Fortinet, Inc. (FTNT)

BKNG leads on 12 of 15 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Fortinet, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$136.64B

$174.64Consumer Cyclical

Total return — BKNG vs FTNT

growth of $100 · last 17y

BKNG +2003.9%FTNT +8668.1%FTNT compounded faster

BKNG FTNT

BKNG vs FTNT: by the numbers

•BKNG is the larger company ($136.64B vs $106.55B market cap).
•BKNG trades at the lower earnings multiple (23.03 vs 57.72 P/E).
•FTNT converts more revenue to profit (27.49% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 21.13% CAGR).
•BKNG pays a dividend (0.92% yield) while FTNT does not currently pay one.

Which is better, BKNG or FTNT?

Metric tally: BKNG 12 · FTNT 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Metrics side by side

Valuation

Metric	BKNG	FTNT
P/E ratio	23.03●	57.72
Forward P/E	14.17●	43.73
P/S ratio	5.01●	15.62
P/B ratio	—	112.20
PEG ratio	0.15●	4.54
EV / EBITDA	14.88●	40.65
FCF yield	6.51%●	2.19%

Profitability

Metric	BKNG	FTNT
Gross margin	100.00%●	80.67%
Operating margin	34.28%●	31.06%
Net margin	22.23%	27.49%●
ROE	-96.88%	197.48%●
ROIC	50.82%●	28.75%

Dividends

Metric	BKNG	FTNT
Dividend yield	0.92%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	FTNT
Revenue CAGR (5Y)	37.43%●	21.13%
EPS CAGR (5Y)	158.62%●	32.39%
FCF CAGR (5Y)	39.83%●	21.24%
Total return CAGR (5Y)	14.42%	25.88%●

Frequently asked

Which is better, BKNG or FTNT?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 3.
Is BKNG or FTNT cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 23.03 P/E and FTNT at 57.72.
Which has grown faster, BKNG or FTNT?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus FTNT at 21.13%.
Does BKNG or FTNT pay a bigger dividend?: BKNG pays a dividend (0.92% yield) while FTNT does not currently pay one.
Is BKNG or FTNT more profitable?: FTNT runs the higher net margin — BKNG at 22.23% versus FTNT at 27.49%.
Which has been the better investment, BKNG or FTNT?: Over the past 10-year, FTNT delivered the higher annualized total return — BKNG at 13.03% versus FTNT at 36.12%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full FTNT analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Fortinet P/E ratio Booking dividend yield Fortinet dividend yield Booking ROE Fortinet ROE Booking operating margin Fortinet operating margin Booking revenue growth Fortinet revenue growth Booking free cash flow Fortinet free cash flow

Booking & Fortinet appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.