Is BKNG or DOCU cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and DOCU at 29.24.

Which has grown faster, BKNG or DOCU?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus DOCU at 15.12%.

Does BKNG or DOCU pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while DOCU does not currently pay one.

Is BKNG or DOCU more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus DOCU at 9.59%.

Which has been the better investment, BKNG or DOCU?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus DOCU at -29.18%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs DocuSign, Inc. (DOCU)

BKNG leads on 9 of 13 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and DocuSign, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — BKNG vs DOCU

growth of $100 · last 8y

BKNG +89.3%DOCU +16.6%BKNG compounded faster

BKNG DOCU

BKNG vs DOCU: by the numbers

•BKNG is the larger company ($127.81B vs $8.60B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 29.24 P/E).
•BKNG converts more revenue to profit (22.23% vs 9.59% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 15.12% CAGR).
•BKNG pays a dividend (0.97% yield) while DOCU does not currently pay one.

Which is better, BKNG or DOCU?

Metric tally: BKNG 9 · DOCU 4

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	DOCU
P/E ratio	21.75●	29.24
Forward P/E	13.38	11.89●
P/S ratio	4.73	2.69●
P/B ratio	—	4.86
PEG ratio	0.14	—
EV / EBITDA	14.07●	14.37
FCF yield	6.90%	12.66%●

Profitability

Metric	BKNG	DOCU
Gross margin	100.00%●	79.40%
Operating margin	34.28%●	10.64%
Net margin	22.23%●	9.59%
ROE	-96.88%	17.32%●
ROIC	50.82%●	12.04%

Dividends

Metric	BKNG	DOCU
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	DOCU
Revenue CAGR (5Y)	37.43%●	15.12%
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%●	29.74%
Total return CAGR (5Y)	12.81%●	-29.18%

Frequently asked

Which is better, BKNG or DOCU?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 9 to 4.
Is BKNG or DOCU cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and DOCU at 29.24.
Which has grown faster, BKNG or DOCU?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus DOCU at 15.12%.
Does BKNG or DOCU pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while DOCU does not currently pay one.
Is BKNG or DOCU more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus DOCU at 9.59%.
Which has been the better investment, BKNG or DOCU?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus DOCU at -29.18%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full DOCU analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio DocuSign P/E ratio Booking dividend yield DocuSign dividend yield Booking ROE DocuSign ROE Booking operating margin DocuSign operating margin Booking revenue growth DocuSign revenue growth Booking free cash flow DocuSign free cash flow

Booking & DocuSign appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.