Booking Holdings Inc. (BKNG) vs Datadog, Inc. (DDOG)
BKNG leads on 8 of 12 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Datadog, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — BKNG vs DDOG
growth of $100 · last 7yBKNG +100.3%DDOG +512.3%DDOG compounded faster
BKNG DDOG
BKNG vs DDOG: by the numbers
- •BKNG is the larger company ($127.81B vs $81.84B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 603.41 P/E).
- •BKNG converts more revenue to profit (22.23% vs 3.69% net margin).
- •DDOG grew revenue faster over the past five years (40.50% vs 37.43% CAGR).
- •BKNG pays a dividend (0.97% yield) while DDOG does not currently pay one.
Which is better, BKNG or DDOG?
Metric tally: BKNG 8 · DDOG 4It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthDDOG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | DDOG |
|---|---|---|
| P/E ratio | 21.75● | 603.41 |
| Forward P/E | 13.38 | — |
| P/S ratio | 4.73● | 22.84 |
| P/B ratio | — | 21.02 |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07● | 370.62 |
| FCF yield | 6.90%● | 1.29% |
Profitability
| Metric | BKNG | DDOG |
|---|---|---|
| Gross margin | 100.00%● | 79.89% |
| Operating margin | 34.28%● | -0.67% |
| Net margin | 22.23%● | 3.69% |
| ROE | -96.88% | 3.40%● |
| ROIC | 50.82%● | -0.74% |
Dividends
| Metric | BKNG | DDOG |
|---|---|---|
| Dividend yield | 0.97% | — |
| Payout ratio | 24.14% | — |
Growth (annualized)
| Metric | BKNG | DDOG |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 40.50%● |
| EPS CAGR (5Y) | 158.62% | — |
| FCF CAGR (5Y) | 39.83% | 58.38%● |
| Total return CAGR (5Y) | 12.81% | 19.20%● |
Frequently asked
- Which is better, BKNG or DDOG?
- It depends on your goal. value: BKNG (lower P/E); growth: DDOG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 4.
- Is BKNG or DDOG cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and DDOG at 603.41.
- Which has grown faster, BKNG or DDOG?
- Over the past five years, DDOG grew revenue faster — BKNG at a 37.43% CAGR versus DDOG at 40.50%.
- Does BKNG or DDOG pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while DDOG does not currently pay one.
- Is BKNG or DDOG more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus DDOG at 3.69%.
- Which has been the better investment, BKNG or DDOG?
- Over the past 5-year, DDOG delivered the higher annualized total return — BKNG at 12.30% versus DDOG at 19.20%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioDatadog P/E ratioBooking dividend yieldDatadog dividend yieldBooking ROEDatadog ROEBooking operating marginDatadog operating marginBooking revenue growthDatadog revenue growthBooking free cash flowDatadog free cash flow
Booking & Datadog appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.