Baidu, Inc. (BIDU) vs Reddit, Inc. (RDDT)
A side-by-side comparison of Baidu, Inc. and Reddit, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
BIDU
Baidu, Inc.
$84.28Communication ServicesDelayed quote: Oct 2, 2026, 3:55 PM EDT
RDDT
Reddit, Inc.
$147.75Communication ServicesDelayed quote: Oct 2, 2026, 3:55 PM EDT
Total return — BIDU vs RDDT
growth of $100 · dividends reinvested · last 3yBIDU -17.6% (-6.3%/yr)RDDT +196.5% (+43.7%/yr)RDDT compounded faster over this window
BIDU RDDT
BIDU vs RDDT: by the numbers
- •BIDU is the larger company ($28.67B vs $28.44B market cap).
- •RDDT is profitable (31.35% net margin) while BIDU runs a net loss (-2.64%).
- •RDDT grew revenue faster over the past five years (57.28% vs 0.40% CAGR).
Metrics side by side
Valuation
| Metric | BIDU | RDDT |
|---|---|---|
| P/E ratio | N/A | 34.36 |
| Forward P/E | N/A | 27.47 |
| P/S ratio | 1.57 | 10.24 |
| P/B ratio | 0.72 | 8.66 |
| EV / EBITDA | 13.55 | 33.66 |
| FCF yield | N/A | 3.58% |
Profitability
| Metric | BIDU | RDDT |
|---|---|---|
| Gross margin | 40.85% | 91.44% |
| Operating margin | 6.95% | 20.07% |
| Net margin | -2.64% | 31.35% |
| ROE | -1.21% | 26.51% |
| ROIC | 2.08% | 23.61% |
Growth (annualized)
| Metric | BIDU | RDDT |
|---|---|---|
| Revenue CAGR (5Y) | 0.40% | 57.28% |
| Total return CAGR (5Y) | -10.80% | N/A |
Frequently asked
- Which has grown faster, BIDU or RDDT?
- Over the past five years, RDDT grew revenue faster — BIDU at a 0.40% CAGR versus RDDT at 57.28%.
- Is BIDU or RDDT more profitable?
- RDDT runs the higher net margin — BIDU at -2.64% versus RDDT at 31.35%.
Go deeper
Dig into the metrics
Reddit P/E ratioBaidu ROEReddit ROEBaidu operating marginReddit operating marginBaidu revenue growthReddit revenue growthBaidu free cash flowReddit free cash flow
Baidu & Reddit appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.