Baidu, Inc. (BIDU) vs News Corporation (NWS)
A side-by-side comparison of Baidu, Inc. and News Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
BIDU
Baidu, Inc.
$84.32Communication ServicesDelayed quote: Oct 2, 2026, 4:00 PM EDT
NWS
News Corporation
$31.65Communication ServicesDelayed quote: Oct 2, 2026, 4:00 PM EDT
Total return — BIDU vs NWS
growth of $100 · dividends reinvested · last 10yBIDU -53.0% (-7.3%/yr)NWS +132.6% (+8.8%/yr)NWS compounded faster over this window
BIDU NWS
BIDU vs NWS: by the numbers
- •BIDU is the larger company ($28.68B vs $17.33B market cap).
- •NWS is profitable (6.35% net margin) while BIDU runs a net loss (-2.64%).
- •BIDU grew revenue faster over the past five years (0.40% vs -0.72% CAGR).
- •NWS pays a dividend (0.63% yield), while BIDU has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BIDU | NWS |
|---|---|---|
| P/E ratio | N/A | 30.73 |
| Forward P/E | N/A | 23.96 |
| PEG ratio | N/A | 2.37 |
| P/S ratio | 1.57 | 1.92 |
| P/B ratio | 0.72 | 2.03 |
| EV / EBITDA | 13.56 | 11.98 |
| FCF yield | N/A | 6.16% |
Profitability
| Metric | BIDU | NWS |
|---|---|---|
| Gross margin | 40.85% | 56.89% |
| Operating margin | 6.95% | 11.40% |
| Net margin | -2.64% | 6.35% |
| ROE | -1.21% | 6.72% |
| ROIC | 2.08% | 5.72% |
Dividends
| Metric | BIDU | NWS |
|---|---|---|
| Dividend yield | N/A | 0.63% |
| Payout ratio | N/A | 19.42% |
Growth (annualized)
| Metric | BIDU | NWS |
|---|---|---|
| Revenue CAGR (5Y) | 0.40% | -0.72% |
| EPS CAGR (5Y) | N/A | 12.96% |
| FCF CAGR (5Y) | N/A | -0.87% |
| Total return CAGR (5Y) | -10.80% | 6.82% |
Frequently asked
- Which has grown faster, BIDU or NWS?
- Over the past five years, BIDU grew revenue faster — BIDU at a 0.40% CAGR versus NWS at -0.72%.
- Does BIDU or NWS pay a bigger dividend?
- NWS pays a dividend (0.63% yield), while BIDU has no payments in the available dividend history.
- Is BIDU or NWS more profitable?
- NWS runs the higher net margin — BIDU at -2.64% versus NWS at 6.35%.
- How have BIDU and NWS total returns compared?
- Over the past 10 years, BIDU delivered -7.27% and NWS delivered 9.45% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
News P/E ratioNews dividend yieldBaidu ROENews ROEBaidu operating marginNews operating marginBaidu revenue growthNews revenue growthBaidu free cash flowNews free cash flow
Baidu & News appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.