Brown-Forman Corporation (BF.B) vs The J. M. Smucker Company (SJM)
A side-by-side comparison of Brown-Forman Corporation and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$26.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
SJM
The J. M. Smucker Company
$121.14Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BF.B vs SJM
growth of $100 · dividends reinvested · last 10yBF.B -16.4% (-1.8%/yr)SJM +23.6% (+2.1%/yr)SJM compounded faster over this window
BF.B SJM
BF.B vs SJM: by the numbers
- •SJM is the larger company ($12.95B vs $12.23B market cap).
- •BF.B trades at the lower trailing earnings multiple (17.14 vs 56.61 P/E), one valuation lens rather than an overall verdict.
- •BF.B converts more revenue to profit (18.42% vs 2.51% net margin).
- •SJM grew revenue faster over the past five years (3.03% vs 1.61% CAGR).
- •SJM pays the higher dividend yield (3.58% vs 3.47%).
Metrics side by side
Valuation
| Metric | BF.B | SJM |
|---|---|---|
| P/E ratio | 17.14 | 56.61 |
| Forward P/E | 15.36 | N/A |
| P/S ratio | 3.12 | 1.41 |
| P/B ratio | 3.08 | 2.25 |
| EV / EBITDA | 11.84 | 8.42 |
| FCF yield | 7.56% | 12.27% |
Profitability
| Metric | BF.B | SJM |
|---|---|---|
| Gross margin | 60.66% | 38.65% |
| Operating margin | 28.61% | 19.69% |
| Net margin | 18.42% | 2.51% |
| ROE | 18.17% | 3.99% |
| ROIC | 12.96% | 6.96% |
Dividends
| Metric | BF.B | SJM |
|---|---|---|
| Dividend yield | 3.47% | 3.58% |
| Payout ratio | 60.39% | 206.54% |
Growth (annualized)
| Metric | BF.B | SJM |
|---|---|---|
| Revenue CAGR (5Y) | 1.61% | 3.03% |
| EPS CAGR (5Y) | -4.14% | N/A |
| FCF CAGR (5Y) | 1.73% | -1.68% |
| Total return CAGR (5Y) | -16.28% | 3.96% |
Frequently asked
- Which has the lower trailing P/E, BF.B or SJM?
- BF.B has the lower trailing P/E: BF.B trades at 17.14 and SJM at 56.61. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or SJM?
- Over the past five years, SJM grew revenue faster — BF.B at a 1.61% CAGR versus SJM at 3.03%.
- Does BF.B or SJM pay a bigger dividend?
- BF.B yields 3.47% and SJM yields 3.58% based on trailing dividends and the latest price.
- Is BF.B or SJM more profitable?
- BF.B runs the higher net margin — BF.B at 18.42% versus SJM at 2.51%.
- How have BF.B and SJM total returns compared?
- Over the past 10 years, BF.B delivered -1.54% and SJM delivered 2.22% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioJ. M. Smucker P/E ratioBrown-Forman dividend yieldJ. M. Smucker dividend yieldBrown-Forman ROEJ. M. Smucker ROEBrown-Forman operating marginJ. M. Smucker operating marginBrown-Forman revenue growthJ. M. Smucker revenue growthBrown-Forman free cash flowJ. M. Smucker free cash flow
Brown-Forman & J. M. Smucker appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.