Brown-Forman Corporation (BF.B) vs The J. M. Smucker Company (SJM)
A side-by-side comparison of Brown-Forman Corporation and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$28.90Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
SJM
The J. M. Smucker Company
$123.04Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BF.B vs SJM
growth of $100 · dividends reinvested · last 30yBF.B +1124.9%SJM +1215.1%SJM compounded faster
BF.B SJM
BF.B vs SJM: by the numbers
- •BF.B is the larger company ($13.48B vs $13.15B market cap).
- •BF.B is profitable (18.20% net margin) while SJM runs a net loss (-1.53%).
- •SJM pays the higher dividend yield (3.63% vs 3.36%).
Metrics side by side
Valuation
| Metric | BF.B | SJM |
|---|---|---|
| P/E ratio | 18.15 | N/A |
| Forward P/E | 15.73 | 13.42 |
| P/S ratio | 3.20 | 1.43 |
| P/B ratio | 3.13 | 2.33 |
| EV / EBITDA | 11.94 | 18.68 |
| FCF yield | 7.10% | 8.95% |
Profitability
| Metric | BF.B | SJM |
|---|---|---|
| Gross margin | 60.54% | 33.53% |
| Operating margin | 29.02% | 3.98% |
| Net margin | 18.20% | -1.53% |
| ROE | 17.79% | -2.50% |
| ROIC | 13.31% | 2.53% |
Dividends
| Metric | BF.B | SJM |
|---|---|---|
| Dividend yield | 3.36% | 3.63% |
| Payout ratio | 60.13% | N/A |
Growth (annualized)
| Metric | BF.B | SJM |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 2.49% |
| EPS CAGR (5Y) | -4.14% | N/A |
| FCF CAGR (5Y) | 3.41% | -1.68% |
| Total return CAGR (5Y) | -16.09% | 2.63% |
Frequently asked
- Which has grown faster, BF.B or SJM?
- Over the past five years, BF.B grew revenue faster — BF.B at a 2.56% CAGR versus SJM at 2.49%.
- Does BF.B or SJM pay a bigger dividend?
- BF.B yields 3.36% and SJM yields 3.63% based on trailing dividends and the latest price.
- Is BF.B or SJM more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus SJM at -1.53%.
- How have BF.B and SJM total returns compared?
- Over the past 10 years, BF.B delivered -1.87% and SJM delivered 1.19% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioJ. M. Smucker P/E ratioBrown-Forman dividend yieldJ. M. Smucker dividend yieldBrown-Forman ROEJ. M. Smucker ROEBrown-Forman operating marginJ. M. Smucker operating marginBrown-Forman revenue growthJ. M. Smucker revenue growthBrown-Forman free cash flowJ. M. Smucker free cash flow
Brown-Forman & J. M. Smucker appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.