Brown-Forman Corporation (BF.B) vs McCormick & Company, Incorporated (MKC)
A side-by-side comparison of Brown-Forman Corporation and McCormick & Company, Incorporated across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$28.90Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
MKC
McCormick & Company, Incorporated
$51.53Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BF.B vs MKC
growth of $100 · dividends reinvested · last 30yBF.B +1124.9%MKC +1793.9%MKC compounded faster
BF.B MKC
BF.B vs MKC: by the numbers
- •MKC is the larger company ($13.85B vs $13.48B market cap).
- •MKC trades at the lower trailing earnings multiple (8.42 vs 18.15 P/E), one valuation lens rather than an overall verdict.
- •MKC converts more revenue to profit (22.05% vs 18.20% net margin).
- •MKC grew revenue faster over the past five years (4.15% vs 2.56% CAGR).
- •MKC pays the higher dividend yield (3.73% vs 3.36%).
Metrics side by side
Valuation
| Metric | BF.B | MKC |
|---|---|---|
| P/E ratio | 18.15 | 8.42 |
| Forward P/E | 15.73 | 16.39 |
| P/S ratio | 3.20 | 1.84 |
| P/B ratio | 3.13 | 1.95 |
| PEG ratio | N/A | 8.59 |
| EV / EBITDA | 11.94 | 13.84 |
| FCF yield | 7.10% | 8.50% |
Profitability
| Metric | BF.B | MKC |
|---|---|---|
| Gross margin | 60.54% | 38.62% |
| Operating margin | 29.02% | 15.34% |
| Net margin | 18.20% | 22.05% |
| ROE | 17.79% | 23.28% |
| ROIC | 13.31% | 7.93% |
Dividends
| Metric | BF.B | MKC |
|---|---|---|
| Dividend yield | 3.36% | 3.73% |
| Payout ratio | 60.13% | 64.29% |
Growth (annualized)
| Metric | BF.B | MKC |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 4.15% |
| EPS CAGR (5Y) | -4.14% | 0.98% |
| FCF CAGR (5Y) | 3.41% | -1.93% |
| Total return CAGR (5Y) | -16.09% | -7.29% |
Frequently asked
- Which has the lower trailing P/E, BF.B or MKC?
- MKC has the lower trailing P/E: BF.B trades at 18.15 and MKC at 8.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or MKC?
- Over the past five years, MKC grew revenue faster — BF.B at a 2.56% CAGR versus MKC at 4.15%.
- Does BF.B or MKC pay a bigger dividend?
- BF.B yields 3.36% and MKC yields 3.73% based on trailing dividends and the latest price.
- Is BF.B or MKC more profitable?
- MKC runs the higher net margin — BF.B at 18.20% versus MKC at 22.05%.
- How have BF.B and MKC total returns compared?
- Over the past 10 years, BF.B delivered -1.87% and MKC delivered 2.14% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioMcCormick & P/E ratioBrown-Forman dividend yieldMcCormick & dividend yieldBrown-Forman ROEMcCormick & ROEBrown-Forman operating marginMcCormick & operating marginBrown-Forman revenue growthMcCormick & revenue growthBrown-Forman free cash flowMcCormick & free cash flow
Brown-Forman & McCormick & appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.