Brown-Forman Corporation (BF.B) vs McCormick & Company, Incorporated (MKC)
A side-by-side comparison of Brown-Forman Corporation and McCormick & Company, Incorporated across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$26.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
MKC
McCormick & Company, Incorporated
$51.32Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BF.B vs MKC
growth of $100 · dividends reinvested · last 10yBF.B -16.9% (-1.8%/yr)MKC +29.8% (+2.6%/yr)MKC compounded faster over this window
BF.B MKC
BF.B vs MKC: by the numbers
- •MKC is the larger company ($13.80B vs $12.23B market cap).
- •MKC trades at the lower trailing earnings multiple (8.54 vs 17.14 P/E), one valuation lens rather than an overall verdict.
- •MKC converts more revenue to profit (22.05% vs 18.42% net margin).
- •MKC grew revenue faster over the past five years (4.15% vs 1.61% CAGR).
- •MKC pays the higher dividend yield (3.70% vs 3.47%).
Metrics side by side
Valuation
| Metric | BF.B | MKC |
|---|---|---|
| P/E ratio | 17.14 | 8.54 |
| Forward P/E | 15.36 | 16.63 |
| P/S ratio | 3.12 | 1.87 |
| P/B ratio | 3.08 | 1.97 |
| EV / EBITDA | 11.84 | 13.24 |
| FCF yield | 7.56% | 7.15% |
Profitability
| Metric | BF.B | MKC |
|---|---|---|
| Gross margin | 60.66% | 38.62% |
| Operating margin | 28.61% | 15.34% |
| Net margin | 18.42% | 22.05% |
| ROE | 18.17% | 23.28% |
| ROIC | 12.96% | 6.16% |
Dividends
| Metric | BF.B | MKC |
|---|---|---|
| Dividend yield | 3.47% | 3.70% |
| Payout ratio | 60.39% | 31.45% |
Growth (annualized)
| Metric | BF.B | MKC |
|---|---|---|
| Revenue CAGR (5Y) | 1.61% | 4.15% |
| EPS CAGR (5Y) | -4.14% | 0.98% |
| FCF CAGR (5Y) | 1.73% | -1.93% |
| Total return CAGR (5Y) | -16.28% | -7.71% |
Frequently asked
- Which has the lower trailing P/E, BF.B or MKC?
- MKC has the lower trailing P/E: BF.B trades at 17.14 and MKC at 8.54. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or MKC?
- Over the past five years, MKC grew revenue faster — BF.B at a 1.61% CAGR versus MKC at 4.15%.
- Does BF.B or MKC pay a bigger dividend?
- BF.B yields 3.47% and MKC yields 3.70% based on trailing dividends and the latest price.
- Is BF.B or MKC more profitable?
- MKC runs the higher net margin — BF.B at 18.42% versus MKC at 22.05%.
- How have BF.B and MKC total returns compared?
- Over the past 10 years, BF.B delivered -1.54% and MKC delivered 2.61% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioMcCormick P/E ratioBrown-Forman dividend yieldMcCormick dividend yieldBrown-Forman ROEMcCormick ROEBrown-Forman operating marginMcCormick operating marginBrown-Forman revenue growthMcCormick revenue growthBrown-Forman free cash flowMcCormick free cash flow
Brown-Forman & McCormick appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.