Brown-Forman Corporation (BF.B) vs Coca-Cola Consolidated, Inc. (COKE)
A side-by-side comparison of Brown-Forman Corporation and Coca-Cola Consolidated, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$26.41Consumer DefensiveDelayed quote: Oct 6, 2026, 10:50 AM EDT
COKE
Coca-Cola Consolidated, Inc.
$196.04Consumer DefensiveDelayed quote: Oct 6, 2026, 10:50 AM EDT
Total return — BF.B vs COKE
growth of $100 · dividends reinvested · last 10yBF.B -16.9% (-1.8%/yr)COKE +1362.2% (+30.8%/yr)COKE compounded faster over this window
Log scale — wide-divergence pair
BF.B COKE
BF.B vs COKE: by the numbers
- •COKE is the larger company ($15.40B vs $12.31B market cap).
- •BF.B trades at the lower trailing earnings multiple (17.26 vs 26.03 P/E), one valuation lens rather than an overall verdict.
- •BF.B converts more revenue to profit (18.42% vs 7.15% net margin).
- •COKE grew revenue faster over the past five years (7.69% vs 1.61% CAGR).
- •BF.B pays the higher dividend yield (3.52% vs 0.51%).
Metrics side by side
Valuation
| Metric | BF.B | COKE |
|---|---|---|
| P/E ratio | 17.26 | 26.03 |
| Forward P/E | 15.47 | N/A |
| PEG ratio | N/A | 0.87 |
| P/S ratio | 3.15 | 2.00 |
| P/B ratio | 3.10 | N/A |
| EV / EBITDA | 11.92 | 14.77 |
| FCF yield | 7.51% | 4.19% |
Profitability
| Metric | BF.B | COKE |
|---|---|---|
| Gross margin | 60.66% | 38.76% |
| Operating margin | 28.61% | 13.01% |
| Net margin | 18.42% | 7.15% |
| ROE | 18.17% | N/A |
| ROIC | 12.96% | 22.53% |
Dividends
| Metric | BF.B | COKE |
|---|---|---|
| Dividend yield | 3.52% | 0.51% |
| Payout ratio | 60.39% | 13.28% |
Growth (annualized)
| Metric | BF.B | COKE |
|---|---|---|
| Revenue CAGR (5Y) | 1.61% | 7.69% |
| EPS CAGR (5Y) | -4.14% | 33.33% |
| FCF CAGR (5Y) | 1.73% | 14.65% |
| Total return CAGR (5Y) | -15.33% | 37.62% |
Frequently asked
- Which has the lower trailing P/E, BF.B or COKE?
- BF.B has the lower trailing P/E: BF.B trades at 17.26 and COKE at 26.03. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or COKE?
- Over the past five years, COKE grew revenue faster — BF.B at a 1.61% CAGR versus COKE at 7.69%.
- Does BF.B or COKE pay a bigger dividend?
- BF.B yields 3.52% and COKE yields 0.51% based on trailing dividends and the latest price.
- Is BF.B or COKE more profitable?
- BF.B runs the higher net margin — BF.B at 18.42% versus COKE at 7.15%.
- How have BF.B and COKE total returns compared?
- Over the past 10 years, BF.B delivered -1.87% and COKE delivered 30.97% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioCoca-Cola Consolidated P/E ratioBrown-Forman dividend yieldCoca-Cola Consolidated dividend yieldBrown-Forman ROECoca-Cola Consolidated ROEBrown-Forman operating marginCoca-Cola Consolidated operating marginBrown-Forman revenue growthCoca-Cola Consolidated revenue growthBrown-Forman free cash flowCoca-Cola Consolidated free cash flow
Brown-Forman & Coca-Cola Consolidated appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.