Brown-Forman Corporation (BF.B) vs Celsius Holdings, Inc. (CELH)

BF.B leads on 9 of 14 compared metrics.

A side-by-side comparison of Brown-Forman Corporation and Celsius Holdings, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Brown-Forman Corporation logo
BF.B
Brown-Forman Corporation
$12.60B
$27.01Consumer Defensive
Celsius Holdings, Inc. logo
CELH
Celsius Holdings, Inc.
$7.46B
$29.18Consumer Defensive

Total return — BF.B vs CELH

growth of $100 · last 19y
BF.B +92.5%CELH +175.3%CELH compounded faster
0200400600800Start $1002011201520192023$193$275
BF.B CELH

BF.B vs CELH: by the numbers

  • •BF.B is the larger company ($12.60B vs $7.46B market cap).
  • •BF.B trades at the lower earnings multiple (17.89 vs 72.95 P/E).
  • •BF.B converts more revenue to profit (18.20% vs 5.85% net margin).
  • •CELH grew revenue faster over the past five years (81.07% vs 2.56% CAGR).
  • •BF.B pays a dividend (3.41% yield) while CELH does not currently pay one.

Which is better, BF.B or CELH?

Metric tally: BF.B 9 · CELH 5

It depends on what you're optimizing for:

ValueBF.B(lower P/E)
GrowthCELH(faster 5Y revenue CAGR)
QualityBF.B(higher ROIC)

Valuation

MetricBF.BCELH
P/E ratio17.89●72.95
Forward P/E15.81—
P/S ratio3.162.55●
P/B ratio3.09●6.06
PEG ratio—1.65
EV / EBITDA13.53●31.73
FCF yield7.20%●3.86%

Profitability

MetricBF.BCELH
Gross margin60.54%●49.62%
Operating margin29.02%●10.40%
Net margin18.20%●5.85%
ROE17.79%●13.89%
ROIC13.31%●10.01%

Dividends

MetricBF.BCELH
Dividend yield3.41%—
Payout ratio60.13%—

Growth (annualized)

MetricBF.BCELH
Revenue CAGR (5Y)2.56%81.07%●
EPS CAGR (5Y)-4.14%44.28%●
FCF CAGR (5Y)3.41%142.28%●
Total return CAGR (5Y)-17.02%6.53%●

Frequently asked

Which is better, BF.B or CELH?
It depends on your goal. value: BF.B (lower P/E); growth: CELH (faster 5Y revenue CAGR); quality: BF.B (higher ROIC). Across all compared metrics, BF.B leads 9 to 5.
Is BF.B or CELH cheaper?
On trailing earnings, BF.B is cheaper: BF.B trades at a 17.89 P/E and CELH at 72.95.
Which has grown faster, BF.B or CELH?
Over the past five years, CELH grew revenue faster — BF.B at a 2.56% CAGR versus CELH at 81.07%.
Does BF.B or CELH pay a bigger dividend?
BF.B pays a dividend (3.41% yield) while CELH does not currently pay one.
Is BF.B or CELH more profitable?
BF.B runs the higher net margin — BF.B at 18.20% versus CELH at 5.85%.
Which has been the better investment, BF.B or CELH?
Over the past 10-year, CELH delivered the higher annualized total return — BF.B at -2.17% versus CELH at 42.62%. Past performance doesn't predict future results.

Go deeper

Full BF.B analysisFull CELH analysisInteractive comparison tool

Dig into the metrics

Brown-Forman P/E ratioCelsius P/E ratioBrown-Forman dividend yieldCelsius dividend yieldBrown-Forman ROECelsius ROEBrown-Forman operating marginCelsius operating marginBrown-Forman revenue growthCelsius revenue growthBrown-Forman free cash flowCelsius free cash flow

Brown-Forman & Celsius appear in these rankings

Highest Dividend Yield StocksFastest Revenue Growth StocksHighest FCF Yield StocksBest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.