Brown-Forman Corporation (BF.B) vs Celsius Holdings, Inc. (CELH)
A side-by-side comparison of Brown-Forman Corporation and Celsius Holdings, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$29.28Consumer DefensiveDelayed quote: Jul 29, 2026, 1:20 PM EDT
CELH
Celsius Holdings, Inc.
$29.12Consumer DefensiveDelayed quote: Jul 29, 2026, 1:20 PM EDT
Total return — BF.B vs CELH
growth of $100 · dividends reinvested · last 20yBF.B +188.4%CELH +120.9%BF.B compounded faster
BF.B CELH
BF.B vs CELH: by the numbers
- •BF.B is the larger company ($13.65B vs $7.44B market cap).
- •BF.B trades at the lower trailing earnings multiple (19.14 vs 73.63 P/E), one valuation lens rather than an overall verdict.
- •BF.B converts more revenue to profit (18.20% vs 5.85% net margin).
- •CELH grew revenue faster over the past five years (81.07% vs 2.56% CAGR).
- •BF.B pays a dividend (3.18% yield), while CELH has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BF.B | CELH |
|---|---|---|
| P/E ratio | 19.14 | 73.63 |
| Forward P/E | 16.60 | 18.41 |
| P/S ratio | 3.38 | 2.58 |
| P/B ratio | 3.30 | 6.12 |
| PEG ratio | N/A | 1.66 |
| EV / EBITDA | 12.51 | 27.66 |
| FCF yield | 6.73% | 3.83% |
Profitability
| Metric | BF.B | CELH |
|---|---|---|
| Gross margin | 60.54% | 49.62% |
| Operating margin | 29.02% | 18.63% |
| Net margin | 18.20% | 5.85% |
| ROE | 17.79% | 13.89% |
| ROIC | 13.31% | 10.01% |
Dividends
| Metric | BF.B | CELH |
|---|---|---|
| Dividend yield | 3.18% | N/A |
| Payout ratio | 60.13% | N/A |
Growth (annualized)
| Metric | BF.B | CELH |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 81.07% |
| EPS CAGR (5Y) | -4.14% | 44.28% |
| FCF CAGR (5Y) | 3.41% | 142.28% |
| Total return CAGR (5Y) | -15.12% | 5.47% |
Frequently asked
- Which has the lower trailing P/E, BF.B or CELH?
- BF.B has the lower trailing P/E: BF.B trades at 19.14 and CELH at 73.63. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or CELH?
- Over the past five years, CELH grew revenue faster — BF.B at a 2.56% CAGR versus CELH at 81.07%.
- Does BF.B or CELH pay a bigger dividend?
- BF.B pays a dividend (3.18% yield), while CELH has no payments in the available dividend history.
- Is BF.B or CELH more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus CELH at 5.85%.
- How have BF.B and CELH total returns compared?
- Over the past 10 years, BF.B delivered -1.49% and CELH delivered 45.49% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioCelsius P/E ratioBrown-Forman dividend yieldCelsius dividend yieldBrown-Forman ROECelsius ROEBrown-Forman operating marginCelsius operating marginBrown-Forman revenue growthCelsius revenue growthBrown-Forman free cash flowCelsius free cash flow
Brown-Forman & Celsius appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.