Brown-Forman Corporation (BF.B) vs Celsius Holdings, Inc. (CELH)
A side-by-side comparison of Brown-Forman Corporation and Celsius Holdings, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$26.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
CELH
Celsius Holdings, Inc.
$27.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BF.B vs CELH
growth of $100 · dividends reinvested · last 10yBF.B -16.9% (-1.8%/yr)CELH +3759.4% (+44.1%/yr)CELH compounded faster over this window
Log scale — wide-divergence pair
BF.B CELH
BF.B vs CELH: by the numbers
- •BF.B is the larger company ($12.23B vs $6.96B market cap).
- •BF.B trades at the lower trailing earnings multiple (17.14 vs 129.62 P/E), one valuation lens rather than an overall verdict.
- •BF.B converts more revenue to profit (18.42% vs 3.62% net margin).
- •CELH grew revenue faster over the past five years (74.65% vs 1.61% CAGR).
- •BF.B pays a dividend (3.47% yield), while CELH has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BF.B | CELH |
|---|---|---|
| P/E ratio | 17.14 | 129.62 |
| Forward P/E | 15.36 | N/A |
| P/S ratio | 3.12 | 2.28 |
| P/B ratio | 3.08 | 2.35 |
| EV / EBITDA | 11.84 | 25.16 |
| FCF yield | 7.56% | 6.65% |
Profitability
| Metric | BF.B | CELH |
|---|---|---|
| Gross margin | 60.66% | 48.76% |
| Operating margin | 28.61% | 18.63% |
| Net margin | 18.42% | 3.62% |
| ROE | 18.17% | 3.73% |
| ROIC | 12.96% | 5.33% |
Dividends
| Metric | BF.B | CELH |
|---|---|---|
| Dividend yield | 3.47% | N/A |
| Payout ratio | 60.39% | N/A |
Growth (annualized)
| Metric | BF.B | CELH |
|---|---|---|
| Revenue CAGR (5Y) | 1.61% | 74.65% |
| EPS CAGR (5Y) | -4.14% | 44.28% |
| FCF CAGR (5Y) | 1.73% | 152.98% |
| Total return CAGR (5Y) | -16.28% | -2.66% |
Frequently asked
- Which has the lower trailing P/E, BF.B or CELH?
- BF.B has the lower trailing P/E: BF.B trades at 17.14 and CELH at 129.62. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or CELH?
- Over the past five years, CELH grew revenue faster — BF.B at a 1.61% CAGR versus CELH at 74.65%.
- Does BF.B or CELH pay a bigger dividend?
- BF.B pays a dividend (3.47% yield), while CELH has no payments in the available dividend history.
- Is BF.B or CELH more profitable?
- BF.B runs the higher net margin — BF.B at 18.42% versus CELH at 3.62%.
- How have BF.B and CELH total returns compared?
- Over the past 10 years, BF.B delivered -1.54% and CELH delivered 43.88% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioCelsius P/E ratioBrown-Forman dividend yieldBrown-Forman ROECelsius ROEBrown-Forman operating marginCelsius operating marginBrown-Forman revenue growthCelsius revenue growthBrown-Forman free cash flowCelsius free cash flow
Brown-Forman & Celsius appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.