Brown-Forman Corporation (BF.B) vs Celsius Holdings, Inc. (CELH)

A side-by-side comparison of Brown-Forman Corporation and Celsius Holdings, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBF.B vs CELH

growth of $100 · dividends reinvested · last 20y
BF.B +188.4%CELH +120.9%BF.B compounded faster
0200400600Start $1002011201520192023$288$221
BF.B CELH

BF.B vs CELH: by the numbers

  • BF.B is the larger company ($13.65B vs $7.44B market cap).
  • BF.B trades at the lower trailing earnings multiple (19.14 vs 73.63 P/E), one valuation lens rather than an overall verdict.
  • BF.B converts more revenue to profit (18.20% vs 5.85% net margin).
  • CELH grew revenue faster over the past five years (81.07% vs 2.56% CAGR).
  • BF.B pays a dividend (3.18% yield), while CELH has no payments in the available dividend history.

Metrics side by side

Valuation

MetricBF.BCELH
P/E ratio19.1473.63
Forward P/E16.6018.41
P/S ratio3.382.58
P/B ratio3.306.12
PEG ratioN/A1.66
EV / EBITDA12.5127.66
FCF yield6.73%3.83%

Profitability

MetricBF.BCELH
Gross margin60.54%49.62%
Operating margin29.02%18.63%
Net margin18.20%5.85%
ROE17.79%13.89%
ROIC13.31%10.01%

Dividends

MetricBF.BCELH
Dividend yield3.18%N/A
Payout ratio60.13%N/A

Growth (annualized)

MetricBF.BCELH
Revenue CAGR (5Y)2.56%81.07%
EPS CAGR (5Y)-4.14%44.28%
FCF CAGR (5Y)3.41%142.28%
Total return CAGR (5Y)-15.12%5.47%

Frequently asked

Which has the lower trailing P/E, BF.B or CELH?
BF.B has the lower trailing P/E: BF.B trades at 19.14 and CELH at 73.63. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BF.B or CELH?
Over the past five years, CELH grew revenue faster — BF.B at a 2.56% CAGR versus CELH at 81.07%.
Does BF.B or CELH pay a bigger dividend?
BF.B pays a dividend (3.18% yield), while CELH has no payments in the available dividend history.
Is BF.B or CELH more profitable?
BF.B runs the higher net margin — BF.B at 18.20% versus CELH at 5.85%.
How have BF.B and CELH total returns compared?
Over the past 10 years, BF.B delivered -1.49% and CELH delivered 45.49% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.