Alibaba Group Holding Limited (BABA) vs Marriott International, Inc. (MAR)
A side-by-side comparison of Alibaba Group Holding Limited and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.
BABA
Alibaba Group Holding Limited
$122.25Consumer CyclicalDelayed quote: Jul 31, 2026, 4:02 PM EDT
MAR
Marriott International, Inc.
$372.83Consumer CyclicalDelayed quote: Jul 31, 2026, 4:00 PM EDT
Total return — BABA vs MAR
growth of $100 · dividends reinvested · last 12yBABA +38.5%MAR +494.2%MAR compounded faster
BABA MAR
BABA vs MAR: by the numbers
- •BABA is the larger company ($293.02B vs $98.31B market cap).
- •BABA trades at the lower trailing earnings multiple (19.74 vs 39.48 P/E), one valuation lens rather than an overall verdict.
- •BABA converts more revenue to profit (10.09% vs 9.72% net margin).
- •MAR grew revenue faster over the past five years (26.50% vs 6.31% CAGR).
- •BABA pays the higher dividend yield (0.86% vs 0.73%).
Metrics side by side
Valuation
| Metric | BABA | MAR |
|---|---|---|
| P/E ratio | 19.74 | 39.48 |
| Forward P/E | N/A | 32.31 |
| P/S ratio | 2.02 | 3.81 |
| P/B ratio | 1.92 | N/A |
| PEG ratio | N/A | 2.35 |
| EV / EBITDA | 33.59 | 25.13 |
| FCF yield | N/A | 3.08% |
Profitability
| Metric | BABA | MAR |
|---|---|---|
| Gross margin | 39.77% | 21.38% |
| Operating margin | 5.78% | 16.02% |
| Net margin | 10.09% | 9.72% |
| ROE | 9.58% | -68.97% |
| ROIC | 3.17% | 15.59% |
Dividends
| Metric | BABA | MAR |
|---|---|---|
| Dividend yield | 0.86% | 0.73% |
| Payout ratio | 15.89% | 28.78% |
Growth (annualized)
| Metric | BABA | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 26.50% |
| EPS CAGR (5Y) | -4.87% | 16.38% |
| FCF CAGR (5Y) | -62.38% | 24.39% |
| Total return CAGR (5Y) | -7.80% | 21.73% |
Frequently asked
- Which has the lower trailing P/E, BABA or MAR?
- BABA has the lower trailing P/E: BABA trades at 19.74 and MAR at 39.48. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BABA or MAR?
- Over the past five years, MAR grew revenue faster — BABA at a 6.31% CAGR versus MAR at 26.50%.
- Does BABA or MAR pay a bigger dividend?
- BABA yields 0.86% and MAR yields 0.73% based on trailing dividends and the latest price.
- Is BABA or MAR more profitable?
- BABA runs the higher net margin — BABA at 10.09% versus MAR at 9.72%.
- How have BABA and MAR total returns compared?
- Over the past 10 years, BABA delivered 4.65% and MAR delivered 19.07% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioMarriott International P/E ratioAlibaba Group dividend yieldMarriott International dividend yieldAlibaba Group ROEMarriott International ROEAlibaba Group operating marginMarriott International operating marginAlibaba Group revenue growthMarriott International revenue growthAlibaba Group free cash flowMarriott International free cash flow
Alibaba Group & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.