Is BABA or MAR cheaper?

On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and MAR at 42.13.

Which has grown faster, BABA or MAR?

Over the past five years, MAR grew revenue faster — BABA at a 6.31% CAGR versus MAR at 26.50%.

Does BABA or MAR pay a bigger dividend?

BABA yields 0.93% and MAR yields 0.68% based on trailing dividends and the latest price.

Is BABA or MAR more profitable?

BABA runs the higher net margin — BABA at 10.09% versus MAR at 9.72%.

Which has been the better investment, BABA or MAR?

Over the past 10-year, MAR delivered the higher annualized total return — BABA at 4.31% versus MAR at 20.91%. Past performance doesn't predict future results.

Alibaba Group Holding Limited (BABA) vs Marriott International, Inc. (MAR)

BABA leads on 8 of 14 compared metrics.

A side-by-side comparison of Alibaba Group Holding Limited and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BABA

Alibaba Group Holding Limited

$270.02B

$112.82Consumer Cyclical

MAR

Marriott International, Inc.

$105.64B

$400.63Consumer Cyclical

Total return — BABA vs MAR

growth of $100 · last 12y

BABA +19.7%MAR +455.0%MAR compounded faster

BABA MAR

BABA vs MAR: by the numbers

•BABA is the larger company ($270.02B vs $105.64B market cap).
•BABA trades at the lower earnings multiple (18.22 vs 42.13 P/E).
•BABA converts more revenue to profit (10.09% vs 9.72% net margin).
•MAR grew revenue faster over the past five years (26.50% vs 6.31% CAGR).
•BABA pays the higher dividend yield (0.93% vs 0.68%).

Which is better, BABA or MAR?

Metric tally: BABA 8 · MAR 6

It depends on what you're optimizing for:

ValueBABA(lower P/E)

GrowthMAR(faster 5Y revenue CAGR)

IncomeBABA(higher dividend yield)

QualityMAR(higher ROIC)

Metrics side by side

Valuation

Metric	BABA	MAR
P/E ratio	18.22●	42.13
Forward P/E	—	30.80
P/S ratio	1.87●	4.06
P/B ratio	1.77	—
PEG ratio	0.23●	2.31
EV / EBITDA	13.88●	27.15
FCF yield	—	2.89%

Profitability

Metric	BABA	MAR
Gross margin	39.77%●	21.38%
Operating margin	5.78%	16.02%●
Net margin	10.09%●	9.72%
ROE	9.58%●	-68.97%
ROIC	3.17%	15.59%●

Dividends

Metric	BABA	MAR
Dividend yield	0.93%●	0.68%
Payout ratio	15.89%	28.78%

Growth (annualized)

Metric	BABA	MAR
Revenue CAGR (5Y)	6.31%	26.50%●
EPS CAGR (5Y)	-4.87%	16.38%●
FCF CAGR (5Y)	-62.38%	24.39%●
Total return CAGR (5Y)	-10.67%	23.68%●

Frequently asked

Which is better, BABA or MAR?: It depends on your goal. value: BABA (lower P/E); growth: MAR (faster 5Y revenue CAGR); income: BABA (higher dividend yield); quality: MAR (higher ROIC). Across all compared metrics, BABA leads 8 to 6.
Is BABA or MAR cheaper?: On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and MAR at 42.13.
Which has grown faster, BABA or MAR?: Over the past five years, MAR grew revenue faster — BABA at a 6.31% CAGR versus MAR at 26.50%.
Does BABA or MAR pay a bigger dividend?: BABA yields 0.93% and MAR yields 0.68% based on trailing dividends and the latest price.
Is BABA or MAR more profitable?: BABA runs the higher net margin — BABA at 10.09% versus MAR at 9.72%.
Which has been the better investment, BABA or MAR?: Over the past 10-year, MAR delivered the higher annualized total return — BABA at 4.31% versus MAR at 20.91%. Past performance doesn't predict future results.

Go deeper

Full BABA analysis Full MAR analysis Interactive comparison tool

Dig into the metrics

Alibaba Group P/E ratio Marriott International P/E ratio Alibaba Group dividend yield Marriott International dividend yield Alibaba Group ROE Marriott International ROE Alibaba Group operating margin Marriott International operating margin Alibaba Group revenue growth Marriott International revenue growth Alibaba Group free cash flow Marriott International free cash flow

Alibaba Group & Marriott International appear in these rankings

Fastest Revenue Growth Stocks Best 10-Year Total Return Stocks Largest Companies by Market Cap

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.