Alibaba Group Holding Limited (BABA) vs Marriott International, Inc. (MAR)

A side-by-side comparison of Alibaba Group Holding Limited and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBABA vs MAR

growth of $100 · dividends reinvested · last 12y
BABA +38.5%MAR +494.2%MAR compounded faster
200400600Start $100201620182020202220242026$138$594
BABA MAR

BABA vs MAR: by the numbers

  • BABA is the larger company ($293.02B vs $98.31B market cap).
  • BABA trades at the lower trailing earnings multiple (19.74 vs 39.48 P/E), one valuation lens rather than an overall verdict.
  • BABA converts more revenue to profit (10.09% vs 9.72% net margin).
  • MAR grew revenue faster over the past five years (26.50% vs 6.31% CAGR).
  • BABA pays the higher dividend yield (0.86% vs 0.73%).

Metrics side by side

Valuation

MetricBABAMAR
P/E ratio19.7439.48
Forward P/EN/A32.31
P/S ratio2.023.81
P/B ratio1.92N/A
PEG ratioN/A2.35
EV / EBITDA33.5925.13
FCF yieldN/A3.08%

Profitability

MetricBABAMAR
Gross margin39.77%21.38%
Operating margin5.78%16.02%
Net margin10.09%9.72%
ROE9.58%-68.97%
ROIC3.17%15.59%

Dividends

MetricBABAMAR
Dividend yield0.86%0.73%
Payout ratio15.89%28.78%

Growth (annualized)

MetricBABAMAR
Revenue CAGR (5Y)6.31%26.50%
EPS CAGR (5Y)-4.87%16.38%
FCF CAGR (5Y)-62.38%24.39%
Total return CAGR (5Y)-7.80%21.73%

Frequently asked

Which has the lower trailing P/E, BABA or MAR?
BABA has the lower trailing P/E: BABA trades at 19.74 and MAR at 39.48. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BABA or MAR?
Over the past five years, MAR grew revenue faster — BABA at a 6.31% CAGR versus MAR at 26.50%.
Does BABA or MAR pay a bigger dividend?
BABA yields 0.86% and MAR yields 0.73% based on trailing dividends and the latest price.
Is BABA or MAR more profitable?
BABA runs the higher net margin — BABA at 10.09% versus MAR at 9.72%.
How have BABA and MAR total returns compared?
Over the past 10 years, BABA delivered 4.65% and MAR delivered 19.07% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.