Is BABA or KR cheaper?

On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and KR at 42.02.

Which has grown faster, BABA or KR?

Over the past five years, BABA grew revenue faster — BABA at a 6.31% CAGR versus KR at 2.19%.

Does BABA or KR pay a bigger dividend?

BABA yields 0.93% and KR yields 2.16% based on trailing dividends and the latest price.

Is BABA or KR more profitable?

BABA runs the higher net margin — BABA at 10.09% versus KR at 0.69%.

Which has been the better investment, BABA or KR?

Over the past 10-year, KR delivered the higher annualized total return — BABA at 4.68% versus KR at 8.00%. Past performance doesn't predict future results.

Alibaba Group Holding Limited (BABA) vs The Kroger Co. (KR)

BABA and KR are evenly matched — 7 metrics each of 14.

A side-by-side comparison of Alibaba Group Holding Limited and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BABA

Alibaba Group Holding Limited

$270.67B

$112.82Consumer Cyclical

The Kroger Co.

$39.90B

$64.71Consumer Defensive

Total return — BABA vs KR

growth of $100 · last 12y

BABA +20.2%KR +148.1%KR compounded faster

BABA KR

BABA vs KR: by the numbers

•BABA is the larger company ($270.67B vs $39.90B market cap).
•BABA trades at the lower earnings multiple (18.22 vs 42.02 P/E).
•BABA converts more revenue to profit (10.09% vs 0.69% net margin).
•BABA grew revenue faster over the past five years (6.31% vs 2.19% CAGR).
•KR pays the higher dividend yield (2.16% vs 0.93%).

Which is better, BABA or KR?

Metric tally: BABA 7 · KR 7

It depends on what you're optimizing for:

ValueBABA(lower P/E)

GrowthBABA(faster 5Y revenue CAGR)

IncomeKR(higher dividend yield)

QualityKR(higher ROIC)

Valuation

Metric	BABA	KR
P/E ratio	18.22●	42.02
Forward P/E	—	11.53
P/S ratio	1.87	0.28●
P/B ratio	1.77●	6.89
PEG ratio	0.23	—
EV / EBITDA	13.88	10.80●
FCF yield	—	8.64%

Profitability

Metric	BABA	KR
Gross margin	39.77%●	23.30%
Operating margin	5.78%●	1.28%
Net margin	10.09%●	0.69%
ROE	9.58%	17.14%●
ROIC	3.17%	4.70%●

Dividends

Metric	BABA	KR
Dividend yield	0.93%	2.16%●
Payout ratio	15.89%	89.74%

Growth (annualized)

Metric	BABA	KR
Revenue CAGR (5Y)	6.31%●	2.19%
EPS CAGR (5Y)	-4.87%●	-13.96%
FCF CAGR (5Y)	-62.38%	-2.23%●
Total return CAGR (5Y)	-10.73%	13.20%●

Frequently asked

Which is better, BABA or KR?: It depends on your goal. value: BABA (lower P/E); growth: BABA (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: KR (higher ROIC). Across all compared metrics, they are evenly matched.
Is BABA or KR cheaper?: On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and KR at 42.02.
Which has grown faster, BABA or KR?: Over the past five years, BABA grew revenue faster — BABA at a 6.31% CAGR versus KR at 2.19%.
Does BABA or KR pay a bigger dividend?: BABA yields 0.93% and KR yields 2.16% based on trailing dividends and the latest price.
Is BABA or KR more profitable?: BABA runs the higher net margin — BABA at 10.09% versus KR at 0.69%.
Which has been the better investment, BABA or KR?: Over the past 10-year, KR delivered the higher annualized total return — BABA at 4.68% versus KR at 8.00%. Past performance doesn't predict future results.

Go deeper

Full BABA analysis Full KR analysis Interactive comparison tool

Dig into the metrics

Alibaba Group P/E ratio Kroger P/E ratio Alibaba Group dividend yield Kroger dividend yield Alibaba Group ROE Kroger ROE Alibaba Group operating margin Kroger operating margin Alibaba Group revenue growth Kroger revenue growth Alibaba Group free cash flow Kroger free cash flow

Alibaba Group & Kroger appear in these rankings

Highest Dividend Yield Stocks Highest FCF Yield Stocks Largest Companies by Market Cap

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.