Axon Enterprise, Inc. (AXON) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Axon Enterprise, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.

Compare
Different business models: AXON is classified in Industrials; NOW is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnAXON vs NOW

growth of $100 · dividends reinvested · last 10y
AXON +1997.4% (+35.6%/yr)NOW +739.9% (+23.7%/yr)AXON compounded faster over this window
01k2k3kStart $10020182020202220242026$2,097$840
AXON NOW

AXON vs NOW: by the numbers

  • NOW is the larger company ($128.20B vs $49.40B market cap).
  • NOW trades at the lower trailing earnings multiple (79.53 vs 255.21 P/E), one valuation lens rather than an overall verdict.
  • NOW converts more revenue to profit (11.34% vs 6.20% net margin).
  • AXON grew revenue faster over the past five years (31.90% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricAXONNOW
P/E ratio255.2179.53
Forward P/E79.7631.25
P/S ratio15.788.96
P/B ratio13.8210.54
EV / EBITDA276.3050.13
FCF yield0.26%3.47%

Profitability

MetricAXONNOW
Gross margin59.41%74.77%
Operating margin2.61%11.40%
Net margin6.20%11.34%
ROE5.43%13.34%
ROIC-1.11%8.98%

Growth (annualized)

MetricAXONNOW
Revenue CAGR (5Y)31.90%23.29%
EPS CAGR (5Y)117.98%69.74%
FCF CAGR (5Y)21.08%24.63%
Total return CAGR (5Y)27.17%1.60%

Frequently asked

Which has the lower trailing P/E, AXON or NOW?
NOW has the lower trailing P/E: AXON trades at 255.21 and NOW at 79.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, AXON or NOW?
Over the past five years, AXON grew revenue faster — AXON at a 31.90% CAGR versus NOW at 23.29%.
Is AXON or NOW more profitable?
NOW runs the higher net margin — AXON at 6.20% versus NOW at 11.34%.
How have AXON and NOW total returns compared?
Over the past 10 years, AXON delivered 35.67% and NOW delivered 23.71% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.