Axon Enterprise, Inc. (AXON) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Axon Enterprise, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare
Different business models: AXON is classified in Industrials; NOW is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total return — AXON vs NOW

growth of $100 · dividends reinvested · last 10y
AXON +1735.1% (+33.8%/yr)NOW +788.9% (+24.4%/yr)AXON compounded faster over this window
01k2k3kStart $10020182020202220242026$1,835$889
AXON NOW

AXON vs NOW: by the numbers

  • •NOW is the larger company ($135.90B vs $34.24B market cap).
  • •NOW trades at the lower trailing earnings multiple (82.16 vs 176.09 P/E), one valuation lens rather than an overall verdict.
  • •NOW converts more revenue to profit (11.34% vs 6.20% net margin).
  • •AXON grew revenue faster over the past five years (31.90% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricAXONNOW
P/E ratio176.0982.16
Forward P/E55.0732.29
P/S ratio10.649.22
P/B ratio9.3210.86
EV / EBITDA188.3651.56
FCF yield0.39%3.37%

Profitability

MetricAXONNOW
Gross margin59.41%74.77%
Operating margin2.61%11.40%
Net margin6.20%11.34%
ROE5.43%13.34%
ROIC1.09%5.54%

Growth (annualized)

MetricAXONNOW
Revenue CAGR (5Y)31.90%23.29%
EPS CAGR (5Y)117.98%69.74%
FCF CAGR (5Y)21.08%24.63%
Total return CAGR (5Y)21.66%0.45%

Frequently asked

Which has the lower trailing P/E, AXON or NOW?
NOW has the lower trailing P/E: AXON trades at 176.09 and NOW at 82.16. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, AXON or NOW?
Over the past five years, AXON grew revenue faster — AXON at a 31.90% CAGR versus NOW at 23.29%.
Is AXON or NOW more profitable?
NOW runs the higher net margin — AXON at 6.20% versus NOW at 11.34%.
How have AXON and NOW total returns compared?
Over the past 10 years, AXON delivered 34.25% and NOW delivered 24.57% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.