Axon Enterprise, Inc. (AXON) vs ServiceNow, Inc. (NOW)
A side-by-side comparison of Axon Enterprise, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AXON is classified in Industrials; NOW is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AXON
Axon Enterprise, Inc.
$612.83IndustrialsDelayed quote: Aug 14, 2026, 4:00 PM EDT
NOW
ServiceNow, Inc.
$124.00TechnologyDelayed quote: Aug 14, 2026, 4:00 PM EDT
Total return — AXON vs NOW
growth of $100 · dividends reinvested · last 10yAXON +1997.4% (+35.6%/yr)NOW +739.9% (+23.7%/yr)AXON compounded faster over this window
AXON NOW
AXON vs NOW: by the numbers
- •NOW is the larger company ($128.20B vs $49.40B market cap).
- •NOW trades at the lower trailing earnings multiple (79.53 vs 255.21 P/E), one valuation lens rather than an overall verdict.
- •NOW converts more revenue to profit (11.34% vs 6.20% net margin).
- •AXON grew revenue faster over the past five years (31.90% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | AXON | NOW |
|---|---|---|
| P/E ratio | 255.21 | 79.53 |
| Forward P/E | 79.76 | 31.25 |
| P/S ratio | 15.78 | 8.96 |
| P/B ratio | 13.82 | 10.54 |
| EV / EBITDA | 276.30 | 50.13 |
| FCF yield | 0.26% | 3.47% |
Profitability
| Metric | AXON | NOW |
|---|---|---|
| Gross margin | 59.41% | 74.77% |
| Operating margin | 2.61% | 11.40% |
| Net margin | 6.20% | 11.34% |
| ROE | 5.43% | 13.34% |
| ROIC | -1.11% | 8.98% |
Growth (annualized)
| Metric | AXON | NOW |
|---|---|---|
| Revenue CAGR (5Y) | 31.90% | 23.29% |
| EPS CAGR (5Y) | 117.98% | 69.74% |
| FCF CAGR (5Y) | 21.08% | 24.63% |
| Total return CAGR (5Y) | 27.17% | 1.60% |
Frequently asked
- Which has the lower trailing P/E, AXON or NOW?
- NOW has the lower trailing P/E: AXON trades at 255.21 and NOW at 79.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AXON or NOW?
- Over the past five years, AXON grew revenue faster — AXON at a 31.90% CAGR versus NOW at 23.29%.
- Is AXON or NOW more profitable?
- NOW runs the higher net margin — AXON at 6.20% versus NOW at 11.34%.
- How have AXON and NOW total returns compared?
- Over the past 10 years, AXON delivered 35.67% and NOW delivered 23.71% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Axon Enterprise P/E ratioServiceNow P/E ratioAxon Enterprise ROEServiceNow ROEAxon Enterprise operating marginServiceNow operating marginAxon Enterprise revenue growthServiceNow revenue growthAxon Enterprise free cash flowServiceNow free cash flow
Axon Enterprise & ServiceNow appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.