Digital Turbine, Inc. (APPS) vs Cricut, Inc. (CRCT)
A side-by-side comparison of Digital Turbine, Inc. and Cricut, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
APPS
Digital Turbine, Inc.
$11.33TechnologyDelayed quote: Oct 6, 2026, 9:40 AM EDT
CRCT
Cricut, Inc.
$6.48TechnologyDelayed quote: Oct 6, 2026, 9:40 AM EDT
Total return — APPS vs CRCT
growth of $100 · dividends reinvested · last 6yAPPS -85.2% (-27.3%/yr)CRCT -46.2% (-9.8%/yr)CRCT compounded faster over this window
APPS CRCT
APPS vs CRCT: by the numbers
- •APPS is the larger company ($1.37B vs $1.36B market cap).
- •CRCT is profitable (12.71% net margin) while APPS runs a net loss (-4.46%).
- •Both shrank revenue over the past five years; APPS's decline was smaller (-5.44% vs -11.04% CAGR).
- •CRCT pays a dividend (3.09% yield), while APPS has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | APPS | CRCT |
|---|---|---|
| P/E ratio | N/A | 15.59 |
| Forward P/E | 15.63 | 18.51 |
| P/S ratio | 2.28 | 1.97 |
| P/B ratio | 7.19 | 3.69 |
| EV / EBITDA | 12.43 | 8.42 |
| FCF yield | 1.55% | 10.86% |
Profitability
| Metric | APPS | CRCT |
|---|---|---|
| Gross margin | 49.08% | 57.94% |
| Operating margin | 10.29% | 15.50% |
| Net margin | -4.46% | 12.71% |
| ROE | -14.05% | 23.81% |
| ROIC | 10.72% | 20.85% |
Dividends
| Metric | APPS | CRCT |
|---|---|---|
| Dividend yield | N/A | 3.09% |
| Payout ratio | N/A | 48.12% |
Growth (annualized)
| Metric | APPS | CRCT |
|---|---|---|
| Revenue CAGR (5Y) | -5.44% | -11.04% |
| EPS CAGR (5Y) | N/A | -12.45% |
| FCF CAGR (5Y) | -26.90% | -4.93% |
| Total return CAGR (5Y) | -31.36% | -18.08% |
Frequently asked
- Which has grown faster, APPS or CRCT?
- Neither grew: over the past five years both shrank revenue, with APPS's decline the smaller — APPS at a -5.44% CAGR versus CRCT at -11.04%.
- Does APPS or CRCT pay a bigger dividend?
- CRCT pays a dividend (3.09% yield), while APPS has no payments in the available dividend history.
- Is APPS or CRCT more profitable?
- CRCT runs the higher net margin — APPS at -4.46% versus CRCT at 12.71%.
- How have APPS and CRCT total returns compared?
- Over the past 5 years, APPS delivered -31.36% and CRCT delivered -18.08% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Cricut P/E ratioCricut dividend yieldDigital Turbine ROECricut ROEDigital Turbine operating marginCricut operating marginDigital Turbine revenue growthCricut revenue growthDigital Turbine free cash flowCricut free cash flow
Digital Turbine & Cricut appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.