Which has the lower trailing P/E, APP or NOW?

APP has the lower trailing P/E: APP trades at 24.64 and NOW at 88.29. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, APP or NOW?

Over the past five years, APP grew revenue faster — APP at a 25.84% CAGR versus NOW at 23.29%.

Is APP or NOW more profitable?

APP runs the higher net margin — APP at 64.58% versus NOW at 11.34%.

How have APP and NOW total returns compared?

Over the past 5 years, APP delivered 32.66% and NOW delivered 0.80% annualized total return. Past performance doesn't predict future results.

AppLovin Corporation (APP) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of AppLovin Corporation and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 8, 2026. Differences are shown without an overall score or investment verdict.

APP

AppLovin Corporation

$104.86B

$312.14TechnologyDelayed quote: Sep 8, 2026, 3:20 PM EDT

NOW

ServiceNow, Inc.

$138.02B

$133.50TechnologyDelayed quote: Sep 8, 2026, 3:20 PM EDT

Total return — APP vs NOW

growth of $100 · dividends reinvested · last 5y

APP +391.7% (+37.5%/yr)NOW +31.5% (+5.6%/yr)APP compounded faster over this window

APP NOW

APP vs NOW: by the numbers

•NOW is the larger company ($138.02B vs $104.86B market cap).
•APP trades at the lower trailing earnings multiple (24.64 vs 88.29 P/E), one valuation lens rather than an overall verdict.
•APP converts more revenue to profit (64.58% vs 11.34% net margin).
•APP grew revenue faster over the past five years (25.84% vs 23.29% CAGR).

Metrics side by side

Valuation

Metric	APP	NOW
P/E ratio	24.64	88.29
Forward P/E	20.29	34.69
P/S ratio	15.86	9.94
P/B ratio	34.24	11.70
EV / EBITDA	20.06	55.41
FCF yield	4.15%	3.13%

Profitability

Metric	APP	NOW
Gross margin	88.46%	74.77%
Operating margin	77.44%	11.40%
Net margin	64.58%	11.34%
ROE	139.42%	13.34%
ROIC	63.79%	5.54%

Growth (annualized)

Metric	APP	NOW
Revenue CAGR (5Y)	25.84%	23.29%
EPS CAGR (5Y)	73.54%	69.74%
FCF CAGR (5Y)	73.58%	24.63%
Total return CAGR (5Y)	32.66%	0.80%

Frequently asked

Which has the lower trailing P/E, APP or NOW?: APP has the lower trailing P/E: APP trades at 24.64 and NOW at 88.29. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, APP or NOW?: Over the past five years, APP grew revenue faster — APP at a 25.84% CAGR versus NOW at 23.29%.
Is APP or NOW more profitable?: APP runs the higher net margin — APP at 64.58% versus NOW at 11.34%.
How have APP and NOW total returns compared?: Over the past 5 years, APP delivered 32.66% and NOW delivered 0.80% annualized total return. Past performance doesn't predict future results.

Go deeper

Full APP analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

AppLovin P/E ratio ServiceNow P/E ratio AppLovin ROE ServiceNow ROE AppLovin operating margin ServiceNow operating margin AppLovin revenue growth ServiceNow revenue growth AppLovin free cash flow ServiceNow free cash flow

AppLovin & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 8, 2026.