Is APP or NOW cheaper?

On trailing earnings, APP is cheaper: APP trades at a 36.48 P/E and NOW at 61.45.

Which has grown faster, APP or NOW?

Over the past five years, APP grew revenue faster — APP at a 27.99% CAGR versus NOW at 23.64%.

Is APP or NOW more profitable?

APP runs the higher net margin — APP at 64.29% versus NOW at 12.59%.

Which has been the better investment, APP or NOW?

Over the past 5-year, APP delivered the higher annualized total return — APP at 47.49% versus NOW at 21.84%. Past performance doesn't predict future results.

AppLovin Corporation (APP) vs ServiceNow, Inc. (NOW)

APP leads on 12 of 16 compared metrics.

A side-by-side comparison of AppLovin Corporation and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 20, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

APP

AppLovin Corporation

$142.64B

$424.60TechnologyDelayed quote: Jul 20, 2026, 4:00 PM EDT

NOW

ServiceNow, Inc.

$107.98B

$104.70TechnologyDelayed quote: Jul 20, 2026, 4:00 PM EDT

Total return — APP vs NOW

growth of $100 · dividends reinvested · last 5y

APP +551.2%NOW -2.5%APP compounded faster

Log scale — wide-divergence pair

APP NOW

APP vs NOW: by the numbers

•APP is the larger company ($142.64B vs $107.98B market cap).
•APP trades at the lower earnings multiple (36.48 vs 61.45 P/E).
•APP converts more revenue to profit (64.29% vs 12.59% net margin).
•APP grew revenue faster over the past five years (27.99% vs 23.64% CAGR).

Which is better, APP or NOW?

Metric tally: APP 12 · NOW 4

It depends on what you're optimizing for:

ValueAPP(lower P/E)

GrowthAPP(faster 5Y revenue CAGR)

QualityAPP(higher ROIC)

Metrics side by side

Valuation

Metric	APP	NOW
P/E ratio	36.48●	61.45
Forward P/E	26.37	24.90●
P/S ratio	23.33	7.69●
P/B ratio	60.85	9.15●
PEG ratio	0.62●	4.04
EV / EBITDA	29.50●	39.49
FCF yield	3.06%	4.32%●

Profitability

Metric	APP	NOW
Gross margin	88.37%●	76.56%
Operating margin	77.09%●	13.44%
Net margin	64.29%●	12.59%
ROE	167.67%●	14.98%
ROIC	60.71%●	8.98%

Growth (annualized)

Metric	APP	NOW
Revenue CAGR (5Y)	27.99%●	23.64%
EPS CAGR (5Y)	73.54%●	69.74%
FCF CAGR (5Y)	79.57%●	24.23%
Total return CAGR (5Y)	47.49%●	-1.52%

Frequently asked

Which is better, APP or NOW?: It depends on your goal. value: APP (lower P/E); growth: APP (faster 5Y revenue CAGR); quality: APP (higher ROIC). Across all compared metrics, APP leads 12 to 4.
Is APP or NOW cheaper?: On trailing earnings, APP is cheaper: APP trades at a 36.48 P/E and NOW at 61.45.
Which has grown faster, APP or NOW?: Over the past five years, APP grew revenue faster — APP at a 27.99% CAGR versus NOW at 23.64%.
Is APP or NOW more profitable?: APP runs the higher net margin — APP at 64.29% versus NOW at 12.59%.
Which has been the better investment, APP or NOW?: Over the past 5-year, APP delivered the higher annualized total return — APP at 47.49% versus NOW at 21.84%. Past performance doesn't predict future results.

Go deeper

Full APP analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

AppLovin P/E ratio ServiceNow P/E ratio AppLovin dividend yield ServiceNow dividend yield AppLovin ROE ServiceNow ROE AppLovin operating margin ServiceNow operating margin AppLovin revenue growth ServiceNow revenue growth AppLovin free cash flow ServiceNow free cash flow

AppLovin & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 20, 2026.