AppLovin Corporation (APP) vs Altria Group, Inc. (MO)
A side-by-side comparison of AppLovin Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: APP is classified in Technology; MO is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
APP
AppLovin Corporation
$418.22TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
MO
Altria Group, Inc.
$74.81Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — APP vs MO
growth of $100 · dividends reinvested · last 5yAPP +533.0%MO +112.9%APP compounded faster
APP MO
APP vs MO: by the numbers
- •APP is the larger company ($140.50B vs $124.92B market cap).
- •MO trades at the lower trailing earnings multiple (15.25 vs 35.46 P/E), one valuation lens rather than an overall verdict.
- •APP converts more revenue to profit (64.29% vs 36.91% net margin).
- •APP grew revenue faster over the past five years (27.99% vs -0.68% CAGR).
- •MO pays a dividend (5.82% yield), while APP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | APP | MO |
|---|---|---|
| P/E ratio | 35.46 | 15.25 |
| Forward P/E | 25.66 | 12.81 |
| P/S ratio | 22.68 | 5.59 |
| P/B ratio | 59.15 | N/A |
| PEG ratio | 0.62 | 1.34 |
| EV / EBITDA | 28.68 | 12.67 |
| FCF yield | 3.15% | 7.07% |
Profitability
| Metric | APP | MO |
|---|---|---|
| Gross margin | 88.37% | 86.59% |
| Operating margin | 77.09% | 74.80% |
| Net margin | 64.29% | 36.91% |
| ROE | 167.67% | -198.37% |
| ROIC | 60.71% | 42.95% |
Dividends
| Metric | APP | MO |
|---|---|---|
| Dividend yield | N/A | 5.82% |
| Payout ratio | N/A | 103.16% |
Growth (annualized)
| Metric | APP | MO |
|---|---|---|
| Revenue CAGR (5Y) | 27.99% | -0.68% |
| EPS CAGR (5Y) | 73.54% | 11.36% |
| FCF CAGR (5Y) | 79.57% | 1.28% |
| Total return CAGR (5Y) | 45.80% | 18.96% |
Frequently asked
- Which has the lower trailing P/E, APP or MO?
- MO has the lower trailing P/E: APP trades at 35.46 and MO at 15.25. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, APP or MO?
- Over the past five years, APP grew revenue faster — APP at a 27.99% CAGR versus MO at -0.68%.
- Does APP or MO pay a bigger dividend?
- MO pays a dividend (5.82% yield), while APP has no payments in the available dividend history.
- Is APP or MO more profitable?
- APP runs the higher net margin — APP at 64.29% versus MO at 36.91%.
- How have APP and MO total returns compared?
- Over the past 5 years, APP delivered 45.80% and MO delivered 8.55% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
AppLovin P/E ratioAltria P/E ratioAppLovin dividend yieldAltria dividend yieldAppLovin ROEAltria ROEAppLovin operating marginAltria operating marginAppLovin revenue growthAltria revenue growthAppLovin free cash flowAltria free cash flow
AppLovin & Altria appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.