Is AIZ or BKNG cheaper?

On trailing earnings, AIZ is cheaper: AIZ trades at a 13.26 P/E and BKNG at 21.75.

Which has grown faster, AIZ or BKNG?

Over the past five years, BKNG grew revenue faster — AIZ at a 6.31% CAGR versus BKNG at 37.43%.

Does AIZ or BKNG pay a bigger dividend?

AIZ yields 1.32% and BKNG yields 0.97% based on trailing dividends and the latest price.

Is AIZ or BKNG more profitable?

BKNG runs the higher net margin — AIZ at 7.60% versus BKNG at 22.23%.

Which has been the better investment, AIZ or BKNG?

Over the past 10-year, AIZ delivered the higher annualized total return — AIZ at 14.08% versus BKNG at 12.30%. Past performance doesn't predict future results.

Assurant, Inc. (AIZ) vs Booking Holdings Inc. (BKNG)

BKNG leads on 9 of 16 compared metrics, though AIZ is the cheaper stock.

A side-by-side comparison of Assurant, Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

AIZ

Assurant, Inc.

$12.93B

$260.99Financial Services

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — AIZ vs BKNG

growth of $100 · last 22y

AIZ +956.6%BKNG +21856.9%BKNG compounded faster

Log scale — wide-divergence pair

AIZ BKNG

AIZ vs BKNG: by the numbers

•BKNG is the larger company ($127.81B vs $12.93B market cap).
•AIZ trades at the lower earnings multiple (13.26 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 7.60% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 6.31% CAGR).
•AIZ pays the higher dividend yield (1.32% vs 0.97%).

Which is better, AIZ or BKNG?

Metric tally: AIZ 7 · BKNG 9

It depends on what you're optimizing for:

ValueAIZ(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeAIZ(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	AIZ	BKNG
P/E ratio	13.26●	21.75
Forward P/E	12.41●	13.38
P/S ratio	1.00●	4.73
P/B ratio	2.23	—
PEG ratio	0.74	0.14●
EV / EBITDA	8.52●	14.07
FCF yield	11.09%●	6.90%

Profitability

Metric	AIZ	BKNG
Gross margin	77.83%	100.00%●
Operating margin	9.42%	34.28%●
Net margin	7.60%	22.23%●
ROE	17.04%●	-96.88%
ROIC	7.04%	50.82%●

Dividends

Metric	AIZ	BKNG
Dividend yield	1.32%●	0.97%
Payout ratio	19.90%	24.14%

Growth (annualized)

Metric	AIZ	BKNG
Revenue CAGR (5Y)	6.31%	37.43%●
EPS CAGR (5Y)	19.69%	158.62%●
FCF CAGR (5Y)	9.85%	39.83%●
Total return CAGR (5Y)	11.76%	12.81%●

Frequently asked

Which is better, AIZ or BKNG?: It depends on your goal. value: AIZ (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: AIZ (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 9 to 7.
Is AIZ or BKNG cheaper?: On trailing earnings, AIZ is cheaper: AIZ trades at a 13.26 P/E and BKNG at 21.75.
Which has grown faster, AIZ or BKNG?: Over the past five years, BKNG grew revenue faster — AIZ at a 6.31% CAGR versus BKNG at 37.43%.
Does AIZ or BKNG pay a bigger dividend?: AIZ yields 1.32% and BKNG yields 0.97% based on trailing dividends and the latest price.
Is AIZ or BKNG more profitable?: BKNG runs the higher net margin — AIZ at 7.60% versus BKNG at 22.23%.
Which has been the better investment, AIZ or BKNG?: Over the past 10-year, AIZ delivered the higher annualized total return — AIZ at 14.08% versus BKNG at 12.30%. Past performance doesn't predict future results.

Go deeper

Full AIZ analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Assurant P/E ratio Booking P/E ratio Assurant dividend yield Booking dividend yield Assurant ROE Booking ROE Assurant operating margin Booking operating margin Assurant revenue growth Booking revenue growth Assurant free cash flow Booking free cash flow

Assurant & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.