American Eagle Outfitters, Inc. (AEO) vs Bath & Body Works, Inc. (BBWI)
A side-by-side comparison of American Eagle Outfitters, Inc. and Bath & Body Works, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
AEO
American Eagle Outfitters, Inc.
$17.71Consumer CyclicalDelayed quote: Oct 2, 2026, 3:55 PM EDT
BBWI
Bath & Body Works, Inc.
$16.15Consumer CyclicalDelayed quote: Oct 2, 2026, 3:55 PM EDT
Total return — AEO vs BBWI
growth of $100 · dividends reinvested · last 10yAEO +32.3% (+2.8%/yr)BBWI -60.0% (-8.8%/yr)AEO compounded faster over this window
AEO BBWI
AEO vs BBWI: by the numbers
- •BBWI is the larger company ($3.26B vs $2.97B market cap).
- •BBWI trades at the lower trailing earnings multiple (4.31 vs 9.03 P/E), one valuation lens rather than an overall verdict.
- •BBWI converts more revenue to profit (10.83% vs 5.91% net margin).
- •AEO grew revenue faster over the past five years (4.59% vs -5.75% CAGR).
- •BBWI pays the higher dividend yield (4.95% vs 2.78%).
Metrics side by side
Valuation
| Metric | AEO | BBWI |
|---|---|---|
| P/E ratio | 9.03 | 4.31 |
| Forward P/E | 8.12 | 5.96 |
| P/S ratio | 0.52 | 0.45 |
| P/B ratio | 1.68 | N/A |
| EV / EBITDA | 6.39 | 4.96 |
| FCF yield | N/A | 31.67% |
Profitability
| Metric | AEO | BBWI |
|---|---|---|
| Gross margin | 37.23% | 44.12% |
| Operating margin | 9.34% | 16.74% |
| Net margin | 5.91% | 10.83% |
| ROE | 19.10% | N/A |
| ROIC | 11.65% | 24.92% |
Dividends
| Metric | AEO | BBWI |
|---|---|---|
| Dividend yield | 2.78% | 4.95% |
| Payout ratio | 25.51% | 21.33% |
Growth (annualized)
| Metric | AEO | BBWI |
|---|---|---|
| Revenue CAGR (5Y) | 4.59% | -5.75% |
| EPS CAGR (5Y) | N/A | -11.29% |
| FCF CAGR (5Y) | N/A | -12.79% |
| Total return CAGR (5Y) | -4.53% | -21.90% |
Frequently asked
- Which has the lower trailing P/E, AEO or BBWI?
- BBWI has the lower trailing P/E: AEO trades at 9.03 and BBWI at 4.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AEO or BBWI?
- Over the past five years, AEO grew revenue faster — AEO at a 4.59% CAGR versus BBWI at -5.75%.
- Does AEO or BBWI pay a bigger dividend?
- AEO yields 2.78% and BBWI yields 4.95% based on trailing dividends and the latest price.
- Is AEO or BBWI more profitable?
- BBWI runs the higher net margin — AEO at 5.91% versus BBWI at 10.83%.
- How have AEO and BBWI total returns compared?
- Over the past 10 years, AEO delivered 2.85% and BBWI delivered -8.78% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
American Eagle Outfitters P/E ratioBath & Body Works P/E ratioAmerican Eagle Outfitters dividend yieldBath & Body Works dividend yieldAmerican Eagle Outfitters ROEBath & Body Works ROEAmerican Eagle Outfitters operating marginBath & Body Works operating marginAmerican Eagle Outfitters revenue growthBath & Body Works revenue growthAmerican Eagle Outfitters free cash flowBath & Body Works free cash flow
American Eagle Outfitters & Bath & Body Works appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.