Ulta Beauty, Inc. (ULTA) vs Yum! Brands, Inc. (YUM)
ULTA leads on 8 of 15 compared metrics.
A side-by-side comparison of Ulta Beauty, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
ULTA
Ulta Beauty, Inc.
$467.74Consumer Cyclical
YUM
Yum! Brands, Inc.
$154.31Consumer Cyclical
Total return — ULTA vs YUM
growth of $100 · last 19yULTA +1468.5%YUM +465.4%ULTA compounded faster
ULTA YUM
ULTA vs YUM: by the numbers
- •YUM is the larger company ($42.53B vs $20.11B market cap).
- •ULTA trades at the lower earnings multiple (17.53 vs 24.85 P/E).
- •YUM converts more revenue to profit (20.48% vs 9.36% net margin).
- •ULTA grew revenue faster over the past five years (12.93% vs 7.63% CAGR).
- •YUM pays a dividend (1.89% yield) while ULTA does not currently pay one.
Which is better, ULTA or YUM?
Metric tally: ULTA 8 · YUM 7It depends on what you're optimizing for:
ValueULTA(lower P/E)
GrowthULTA(faster 5Y revenue CAGR)
QualityYUM(higher ROIC)
Valuation
| Metric | ULTA | YUM |
|---|---|---|
| P/E ratio | 17.53● | 24.85 |
| Forward P/E | 14.65● | 20.58 |
| P/S ratio | 1.62● | 5.07 |
| P/B ratio | 7.97 | — |
| PEG ratio | 22.87 | 4.59● |
| EV / EBITDA | 12.53● | 19.01 |
| FCF yield | 5.10%● | 3.83% |
Profitability
| Metric | ULTA | YUM |
|---|---|---|
| Gross margin | 39.33% | 45.67%● |
| Operating margin | 12.54% | 31.47%● |
| Net margin | 9.36% | 20.48%● |
| ROE | 46.06%● | -21.28% |
| ROIC | 22.76% | 28.26%● |
Dividends
| Metric | ULTA | YUM |
|---|---|---|
| Dividend yield | — | 1.89% |
| Payout ratio | — | 52.24% |
Growth (annualized)
| Metric | ULTA | YUM |
|---|---|---|
| Revenue CAGR (5Y) | 12.93%● | 7.63% |
| EPS CAGR (5Y) | 52.49%● | 13.33% |
| FCF CAGR (5Y) | 0.55% | 6.20%● |
| Total return CAGR (5Y) | 6.68% | 7.21%● |
Frequently asked
- Which is better, ULTA or YUM?
- It depends on your goal. value: ULTA (lower P/E); growth: ULTA (faster 5Y revenue CAGR); quality: YUM (higher ROIC). Across all compared metrics, ULTA leads 8 to 7.
- Is ULTA or YUM cheaper?
- On trailing earnings, ULTA is cheaper: ULTA trades at a 17.53 P/E and YUM at 24.85.
- Which has grown faster, ULTA or YUM?
- Over the past five years, ULTA grew revenue faster — ULTA at a 12.93% CAGR versus YUM at 7.63%.
- Does ULTA or YUM pay a bigger dividend?
- YUM pays a dividend (1.89% yield) while ULTA does not currently pay one.
- Is ULTA or YUM more profitable?
- YUM runs the higher net margin — ULTA at 9.36% versus YUM at 20.48%.
- Which has been the better investment, ULTA or YUM?
- Over the past 10-year, YUM delivered the higher annualized total return — ULTA at 6.90% versus YUM at 12.07%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Ulta Beauty P/E ratioYum! Brands P/E ratioUlta Beauty dividend yieldYum! Brands dividend yieldUlta Beauty ROEYum! Brands ROEUlta Beauty operating marginYum! Brands operating marginUlta Beauty revenue growthYum! Brands revenue growthUlta Beauty free cash flowYum! Brands free cash flow
Ulta Beauty & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.