Tractor Supply Company (TSCO) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 11 of 16 compared metrics, though TSCO is the cheaper stock.

A side-by-side comparison of Tractor Supply Company and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — TSCO vs ULTA

growth of $100 · last 19y
TSCO +1395.2%ULTA +1468.5%ULTA compounded faster
01k2k3kStart $1002011201520192023$1,495$1,569
TSCO ULTA

TSCO vs ULTA: by the numbers

  • ULTA is the larger company ($20.11B vs $16.39B market cap).
  • TSCO trades at the lower earnings multiple (15.32 vs 17.53 P/E).
  • ULTA converts more revenue to profit (9.36% vs 6.91% net margin).
  • ULTA grew revenue faster over the past five years (12.93% vs 6.44% CAGR).
  • TSCO pays a dividend (3.01% yield) while ULTA does not currently pay one.

Which is better, TSCO or ULTA?

Metric tally: TSCO 5 · ULTA 11

It depends on what you're optimizing for:

ValueTSCO(lower P/E)
GrowthULTA(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)

Valuation

MetricTSCOULTA
P/E ratio15.3217.53
Forward P/E13.5714.65
P/S ratio1.051.62
P/B ratio6.577.97
PEG ratio25.4722.87
EV / EBITDA11.6212.53
FCF yield3.35%5.10%

Profitability

MetricTSCOULTA
Gross margin32.46%39.33%
Operating margin9.28%12.54%
Net margin6.91%9.36%
ROE43.01%46.06%
ROIC13.11%22.76%

Dividends

MetricTSCOULTA
Dividend yield3.01%
Payout ratio45.41%

Growth (annualized)

MetricTSCOULTA
Revenue CAGR (5Y)6.44%12.93%
EPS CAGR (5Y)14.09%52.49%
FCF CAGR (5Y)-13.18%0.55%
Total return CAGR (5Y)-1.52%6.68%

Frequently asked

Which is better, TSCO or ULTA?
It depends on your goal. value: TSCO (lower P/E); growth: ULTA (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 11 to 5.
Is TSCO or ULTA cheaper?
On trailing earnings, TSCO is cheaper: TSCO trades at a 15.32 P/E and ULTA at 17.53.
Which has grown faster, TSCO or ULTA?
Over the past five years, ULTA grew revenue faster — TSCO at a 6.44% CAGR versus ULTA at 12.93%.
Does TSCO or ULTA pay a bigger dividend?
TSCO pays a dividend (3.01% yield) while ULTA does not currently pay one.
Is TSCO or ULTA more profitable?
ULTA runs the higher net margin — TSCO at 6.91% versus ULTA at 9.36%.
Which has been the better investment, TSCO or ULTA?
Over the past 10-year, TSCO delivered the higher annualized total return — TSCO at 7.03% versus ULTA at 6.90%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.