The Southern Company (SO) vs Vistra Corp. (VST)
SO leads on 9 of 16 compared metrics.
A side-by-side comparison of The Southern Company and Vistra Corp. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 9, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — SO vs VST
growth of $100 · last 10ySO +94.6%VST +898.8%VST compounded faster
Log scale — wide-divergence pair
SO VST
SO vs VST: by the numbers
- •SO is the larger company ($107.29B vs $53.27B market cap).
- •SO trades at the lower earnings multiple (24.65 vs 25.76 P/E).
- •SO converts more revenue to profit (14.46% vs 13.82% net margin).
- •SO grew revenue faster over the past five years (7.25% vs 6.97% CAGR).
- •SO pays the higher dividend yield (3.15% vs 0.59%).
Which is better, SO or VST?
Metric tally: SO 9 · VST 7It depends on what you're optimizing for:
ValueSO(lower P/E)
GrowthSO(faster 5Y revenue CAGR)
IncomeSO(higher dividend yield)
QualitySO(higher ROIC)
Metrics side by side
Valuation
| Metric | SO | VST |
|---|---|---|
| P/E ratio | 24.65● | 25.76 |
| Forward P/E | 21.06 | 16.73● |
| P/S ratio | 3.60 | 3.24● |
| P/B ratio | 2.93● | 9.40 |
| PEG ratio | 4.14 | 2.30● |
| EV / EBITDA | 13.77● | 21.79 |
| FCF yield | — | 2.14% |
Profitability
| Metric | SO | VST |
|---|---|---|
| Gross margin | 29.81%● | 12.72% |
| Operating margin | 24.15%● | 2.07% |
| Net margin | 14.46%● | 13.82% |
| ROE | 11.75% | 40.04%● |
| ROIC | 4.36%● | 3.30% |
Dividends
| Metric | SO | VST |
|---|---|---|
| Dividend yield | 3.15%● | 0.59% |
| Payout ratio | 77.16% | 41.45% |
Growth (annualized)
| Metric | SO | VST |
|---|---|---|
| Revenue CAGR (5Y) | 7.25%● | 6.97% |
| EPS CAGR (5Y) | 5.96% | 11.20%● |
| FCF CAGR (5Y) | -14.36% | -11.04%● |
| Total return CAGR (5Y) | 13.48% | 55.37%● |
Frequently asked
- Which is better, SO or VST?
- It depends on your goal. value: SO (lower P/E); growth: SO (faster 5Y revenue CAGR); income: SO (higher dividend yield); quality: SO (higher ROIC). Across all compared metrics, SO leads 9 to 7.
- Is SO or VST cheaper?
- On trailing earnings, SO is cheaper: SO trades at a 24.65 P/E and VST at 25.76.
- Which has grown faster, SO or VST?
- Over the past five years, SO grew revenue faster — SO at a 7.25% CAGR versus VST at 6.97%.
- Does SO or VST pay a bigger dividend?
- SO yields 3.15% and VST yields 0.59% based on trailing dividends and the latest price.
- Is SO or VST more profitable?
- SO runs the higher net margin — SO at 14.46% versus VST at 13.82%.
- Which has been the better investment, SO or VST?
- Over the past 5-year, VST delivered the higher annualized total return — SO at 10.40% versus VST at 55.37%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Southern P/E ratioVistra P/E ratioSouthern dividend yieldVistra dividend yieldSouthern ROEVistra ROESouthern operating marginVistra operating marginSouthern revenue growthVistra revenue growthSouthern free cash flowVistra free cash flow
Southern & Vistra appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 9, 2026.