Is ROL or WSM cheaper?

On trailing earnings, WSM is cheaper: ROL trades at a 41.24 P/E and WSM at 24.45.

Which has grown faster, ROL or WSM?

Over the past five years, ROL grew revenue faster — ROL at a 11.73% CAGR versus WSM at 1.55%.

Does ROL or WSM pay a bigger dividend?

ROL yields 1.62% and WSM yields 1.39% based on trailing dividends and the latest price.

Which has been the better investment, ROL or WSM?

Over the past 10-year, WSM delivered the higher annualized total return — ROL at 14.64% versus WSM at 26.15%. Past performance doesn't predict future results.

Rollins, Inc. (ROL) vs Williams-Sonoma, Inc. (WSM)

WSM leads on 9 of 15 compared metrics.

A side-by-side comparison of Rollins, Inc. and Williams-Sonoma, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 9, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

ROL

Rollins, Inc.

$21.56B

$44.77Consumer Cyclical

WSM

Williams-Sonoma, Inc.

$25.88B

$219.77Consumer Cyclical

Total return — ROL vs WSM

growth of $100 · last 30y

ROL +3279.7%WSM +7926.5%WSM compounded faster

ROL WSM

ROL vs WSM: by the numbers

•WSM is the larger company ($25.88B vs $21.56B market cap).
•WSM trades at the lower earnings multiple (24.45 vs 41.24 P/E).
•ROL grew revenue faster over the past five years (11.73% vs 1.55% CAGR).
•ROL pays the higher dividend yield (1.62% vs 1.39%).

Which is better, ROL or WSM?

Metric tally: ROL 6 · WSM 9

It depends on what you're optimizing for:

ValueWSM(lower P/E)

GrowthROL(faster 5Y revenue CAGR)

IncomeROL(higher dividend yield)

QualityWSM(higher ROIC)

Metrics side by side

Valuation

Metric	ROL	WSM
P/E ratio	41.24	24.45●
Forward P/E	36.48	25.07●
P/S ratio	5.63	3.32●
P/B ratio	15.66	14.00●
PEG ratio	4.07●	42.57
EV / EBITDA	26.33	14.86●
FCF yield	2.87%	4.19%●

Profitability

Metric	ROL	WSM
Gross margin	51.78%●	46.06%
Operating margin	18.99%●	17.97%
Net margin	13.77%	13.81%
ROE	38.31%	58.22%●
ROIC	20.95%	28.83%●

Dividends

Metric	ROL	WSM
Dividend yield	1.62%●	1.39%
Payout ratio	66.97%	33.93%

Growth (annualized)

Metric	ROL	WSM
Revenue CAGR (5Y)	11.73%●	1.55%
EPS CAGR (5Y)	15.08%	15.25%
FCF CAGR (5Y)	7.19%●	-3.21%
Total return CAGR (5Y)	6.50%	24.68%●

Frequently asked

Which is better, ROL or WSM?: It depends on your goal. value: WSM (lower P/E); growth: ROL (faster 5Y revenue CAGR); income: ROL (higher dividend yield); quality: WSM (higher ROIC). Across all compared metrics, WSM leads 9 to 6.
Is ROL or WSM cheaper?: On trailing earnings, WSM is cheaper: ROL trades at a 41.24 P/E and WSM at 24.45.
Which has grown faster, ROL or WSM?: Over the past five years, ROL grew revenue faster — ROL at a 11.73% CAGR versus WSM at 1.55%.
Does ROL or WSM pay a bigger dividend?: ROL yields 1.62% and WSM yields 1.39% based on trailing dividends and the latest price.
Which has been the better investment, ROL or WSM?: Over the past 10-year, WSM delivered the higher annualized total return — ROL at 14.64% versus WSM at 26.15%. Past performance doesn't predict future results.

Go deeper

Full ROL analysis Full WSM analysis Interactive comparison tool

Dig into the metrics

Rollins P/E ratio Williams-Sonoma P/E ratio Rollins dividend yield Williams-Sonoma dividend yield Rollins ROE Williams-Sonoma ROE Rollins operating margin Williams-Sonoma operating margin Rollins revenue growth Williams-Sonoma revenue growth Rollins free cash flow Williams-Sonoma free cash flow

Rollins & Williams-Sonoma appear in these rankings

Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 9, 2026.