Is ROL or ULTA cheaper?

On trailing earnings, ULTA is cheaper: ROL trades at a 39.27 P/E and ULTA at 17.95.

Which has grown faster, ROL or ULTA?

Over the past five years, ULTA grew revenue faster — ROL at a 11.73% CAGR versus ULTA at 12.93%.

Does ROL or ULTA pay a bigger dividend?

ROL pays a dividend (1.66% yield) while ULTA does not currently pay one.

Is ROL or ULTA more profitable?

ROL runs the higher net margin — ROL at 13.77% versus ULTA at 9.36%.

Which has been the better investment, ROL or ULTA?

Over the past 10-year, ROL delivered the higher annualized total return — ROL at 14.79% versus ULTA at 7.19%. Past performance doesn't predict future results.

Rollins, Inc. (ROL) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 11 of 16 compared metrics.

A side-by-side comparison of Rollins, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 25, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

ROL

Rollins, Inc.

$20.61B

$42.80Consumer Cyclical

ULTA

Ulta Beauty, Inc.

$20.59B

$478.93Consumer Cyclical

Total return — ROL vs ULTA

growth of $100 · last 19y

ROL +1078.3%ULTA +1506.1%ULTA compounded faster

ROL ULTA

ROL vs ULTA: by the numbers

•ROL is the larger company ($20.61B vs $20.59B market cap).
•ULTA trades at the lower earnings multiple (17.95 vs 39.27 P/E).
•ROL converts more revenue to profit (13.77% vs 9.36% net margin).
•ULTA grew revenue faster over the past five years (12.93% vs 11.73% CAGR).
•ROL pays a dividend (1.66% yield) while ULTA does not currently pay one.

Which is better, ROL or ULTA?

Metric tally: ROL 5 · ULTA 11

It depends on what you're optimizing for:

ValueULTA(lower P/E)

GrowthULTA(faster 5Y revenue CAGR)

QualityULTA(higher ROIC)

Metrics side by side

Valuation

Metric	ROL	ULTA
P/E ratio	39.27	17.95●
Forward P/E	30.97	15.00●
P/S ratio	5.36	1.66●
P/B ratio	14.91	8.16●
PEG ratio	4.07●	22.87
EV / EBITDA	25.04	12.26●
FCF yield	3.01%	4.98%●

Profitability

Metric	ROL	ULTA
Gross margin	51.78%●	39.33%
Operating margin	18.99%●	12.54%
Net margin	13.77%●	9.36%
ROE	38.31%	46.06%●
ROIC	20.95%	22.76%●

Dividends

Metric	ROL	ULTA
Dividend yield	1.66%	—
Payout ratio	65.37%	—

Growth (annualized)

Metric	ROL	ULTA
Revenue CAGR (5Y)	11.73%	12.93%●
EPS CAGR (5Y)	15.08%	52.49%●
FCF CAGR (5Y)	7.19%●	0.55%
Total return CAGR (5Y)	6.06%	6.36%●

Frequently asked

Which is better, ROL or ULTA?: It depends on your goal. value: ULTA (lower P/E); growth: ULTA (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 11 to 5.
Is ROL or ULTA cheaper?: On trailing earnings, ULTA is cheaper: ROL trades at a 39.27 P/E and ULTA at 17.95.
Which has grown faster, ROL or ULTA?: Over the past five years, ULTA grew revenue faster — ROL at a 11.73% CAGR versus ULTA at 12.93%.
Does ROL or ULTA pay a bigger dividend?: ROL pays a dividend (1.66% yield) while ULTA does not currently pay one.
Is ROL or ULTA more profitable?: ROL runs the higher net margin — ROL at 13.77% versus ULTA at 9.36%.
Which has been the better investment, ROL or ULTA?: Over the past 10-year, ROL delivered the higher annualized total return — ROL at 14.79% versus ULTA at 7.19%. Past performance doesn't predict future results.

Go deeper

Full ROL analysis Full ULTA analysis Interactive comparison tool

Dig into the metrics

Rollins P/E ratio Ulta Beauty P/E ratio Rollins dividend yield Ulta Beauty dividend yield Rollins ROE Ulta Beauty ROE Rollins operating margin Ulta Beauty operating margin Rollins revenue growth Ulta Beauty revenue growth Rollins free cash flow Ulta Beauty free cash flow

Rollins & Ulta Beauty appear in these rankings

Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 25, 2026.