Is PRU or SUNB cheaper?

On trailing earnings, PRU is cheaper: PRU trades at a 11.08 P/E and SUNB at 25.11.

Does PRU or SUNB pay a bigger dividend?

PRU pays a dividend (5.07% yield) while SUNB does not currently pay one.

Is PRU or SUNB more profitable?

SUNB runs the higher net margin — PRU at 5.51% versus SUNB at 12.83%.

Prudential Financial, Inc. (PRU) vs Sunbelt Rentals Holdings Inc (SUNB)

PRU leads on 6 of 11 compared metrics.

A side-by-side comparison of Prudential Financial, Inc. and Sunbelt Rentals Holdings Inc across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

PRU

Prudential Financial, Inc.

$37.68B

$108.50Financial Services

SUNB

Sunbelt Rentals Holdings Inc

$34.04B

$82.37Financial Services

Total return — PRU vs SUNB

growth of $100 · last 1y

PRU +8.6%SUNB +11.6%SUNB compounded faster

PRU SUNB

PRU vs SUNB: by the numbers

•PRU is the larger company ($37.68B vs $34.04B market cap).
•PRU trades at the lower earnings multiple (11.08 vs 25.11 P/E).
•SUNB converts more revenue to profit (12.83% vs 5.51% net margin).
•PRU pays a dividend (5.07% yield) while SUNB does not currently pay one.

Which is better, PRU or SUNB?

Metric tally: PRU 6 · SUNB 5

It depends on what you're optimizing for:

ValuePRU(lower P/E)

QualitySUNB(higher ROIC)

Valuation

Metric	PRU	SUNB
P/E ratio	11.08●	25.11
Forward P/E	7.90●	22.94
P/S ratio	0.60●	3.15
P/B ratio	1.19●	4.52
PEG ratio	0.32	—
EV / EBITDA	8.53●	10.25
FCF yield	25.84%●	10.05%

Profitability

Metric	PRU	SUNB
Gross margin	32.90%	75.38%●
Operating margin	7.10%	21.60%●
Net margin	5.51%	12.83%●
ROE	10.84%	18.41%●
ROIC	0.68%	9.46%●

Dividends

Metric	PRU	SUNB
Dividend yield	5.07%	—
Payout ratio	54.13%	—

Growth (annualized)

Metric	PRU	SUNB
Revenue CAGR (5Y)	0.80%	—
EPS CAGR (5Y)	-0.11%	—
FCF CAGR (5Y)	3.03%	—
Total return CAGR (5Y)	5.57%	—

Frequently asked

Which is better, PRU or SUNB?: It depends on your goal. value: PRU (lower P/E); quality: SUNB (higher ROIC). Across all compared metrics, PRU leads 6 to 5.
Is PRU or SUNB cheaper?: On trailing earnings, PRU is cheaper: PRU trades at a 11.08 P/E and SUNB at 25.11.
Does PRU or SUNB pay a bigger dividend?: PRU pays a dividend (5.07% yield) while SUNB does not currently pay one.
Is PRU or SUNB more profitable?: SUNB runs the higher net margin — PRU at 5.51% versus SUNB at 12.83%.

Go deeper

Full PRU analysis Full SUNB analysis Interactive comparison tool

Dig into the metrics

Prudential Financial P/E ratio Sunbelt Rentals P/E ratio Prudential Financial dividend yield Sunbelt Rentals dividend yield Prudential Financial ROE Sunbelt Rentals ROE Prudential Financial operating margin Sunbelt Rentals operating margin Prudential Financial revenue growth Sunbelt Rentals revenue growth Prudential Financial free cash flow Sunbelt Rentals free cash flow

Prudential Financial & Sunbelt Rentals appear in these rankings

Highest Dividend Yield Stocks Highest FCF Yield Stocks Lowest P/E Ratio Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.