Philip Morris International Inc. (PM) vs Snap Inc. (SNAP)
PM leads on 6 of 10 compared metrics.
A side-by-side comparison of Philip Morris International Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 28, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
PM
Philip Morris International Inc.
$180.77Consumer Defensive
SNAP
Snap Inc.
$4.41Communication Services
Total return — PM vs SNAP
growth of $100 · last 9yPM +64.6%SNAP -82.0%PM compounded faster
Log scale — wide-divergence pair
PM SNAP
PM vs SNAP: by the numbers
- •PM is the larger company ($281.74B vs $7.50B market cap).
- •PM is profitable (26.74% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 7.34% CAGR).
- •PM pays a dividend (3.25% yield) while SNAP does not currently pay one.
Which is better, PM or SNAP?
Metric tally: PM 6 · SNAP 4It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityPM(higher ROIC)
Metrics side by side
Valuation
| Metric | PM | SNAP |
|---|---|---|
| P/E ratio | 25.42 | — |
| Forward P/E | 19.81● | 36.96 |
| P/S ratio | 6.81 | 1.22● |
| P/B ratio | — | 3.57 |
| PEG ratio | 0.36 | — |
| EV / EBITDA | 19.01 | — |
| FCF yield | 3.78% | 8.18%● |
Profitability
| Metric | PM | SNAP |
|---|---|---|
| Gross margin | 67.30%● | 55.77% |
| Operating margin | 36.83%● | -6.77% |
| Net margin | 26.74%● | -6.72% |
| ROE | -113.55% | -19.66%● |
| ROIC | 25.56%● | -8.20% |
Dividends
| Metric | PM | SNAP |
|---|---|---|
| Dividend yield | 3.25% | — |
| Payout ratio | 80.88% | — |
Growth (annualized)
| Metric | PM | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 7.34% | 16.73%● |
| EPS CAGR (5Y) | 7.10% | — |
| FCF CAGR (5Y) | 4.58% | — |
| Total return CAGR (5Y) | 17.89%● | -42.07% |
Frequently asked
- Which is better, PM or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: PM (higher ROIC). Across all compared metrics, PM leads 6 to 4.
- Which has grown faster, PM or SNAP?
- Over the past five years, SNAP grew revenue faster — PM at a 7.34% CAGR versus SNAP at 16.73%.
- Does PM or SNAP pay a bigger dividend?
- PM pays a dividend (3.25% yield) while SNAP does not currently pay one.
- Is PM or SNAP more profitable?
- PM runs the higher net margin — PM at 26.74% versus SNAP at -6.72%.
- Which has been the better investment, PM or SNAP?
- Over the past 5-year, PM delivered the higher annualized total return — PM at 11.61% versus SNAP at -42.07%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Philip Morris International P/E ratioSnap P/E ratioPhilip Morris International dividend yieldSnap dividend yieldPhilip Morris International ROESnap ROEPhilip Morris International operating marginSnap operating marginPhilip Morris International revenue growthSnap revenue growthPhilip Morris International free cash flowSnap free cash flow
Philip Morris International & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 28, 2026.