Onto Innovation Inc. (ONTO) vs Zebra Technologies Corporation (ZBRA)
ZBRA leads on 9 of 15 compared metrics.
A side-by-side comparison of Onto Innovation Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 20, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
ONTO
Onto Innovation Inc.
$278.54TechnologyDelayed quote: Jul 20, 2026, 4:00 PM EDT
ZBRA
Zebra Technologies Corporation
$264.69TechnologyAt close: Jul 20, 2026, 4:00 PM ET
Total return — ONTO vs ZBRA
growth of $100 · dividends reinvested · last 30yONTO +5613.6%ZBRA +3455.5%ONTO compounded faster
ONTO ZBRA
ONTO vs ZBRA: by the numbers
- •ONTO is the larger company ($13.86B vs $12.61B market cap).
- •ZBRA trades at the lower earnings multiple (32.20 vs 130.16 P/E).
- •ONTO converts more revenue to profit (10.33% vs 7.49% net margin).
- •ONTO grew revenue faster over the past five years (11.93% vs 3.31% CAGR).
Which is better, ONTO or ZBRA?
Metric tally: ONTO 6 · ZBRA 9It depends on what you're optimizing for:
ValueZBRA(lower P/E)
GrowthONTO(faster 5Y revenue CAGR)
QualityZBRA(higher ROIC)
Metrics side by side
Valuation
| Metric | ONTO | ZBRA |
|---|---|---|
| P/E ratio | 130.16 | 32.20● |
| Forward P/E | 56.06 | 14.25● |
| P/S ratio | 13.51 | 2.40● |
| P/B ratio | 6.53 | 3.86● |
| EV / EBITDA | 72.58 | 16.09● |
| FCF yield | 1.71% | 6.23%● |
Profitability
| Metric | ONTO | ZBRA |
|---|---|---|
| Gross margin | 48.80%● | 47.47% |
| Operating margin | 10.53% | 14.38%● |
| Net margin | 10.33%● | 7.49% |
| ROE | 4.99% | 12.05%● |
| ROIC | 5.18% | 8.81%● |
Growth (annualized)
| Metric | ONTO | ZBRA |
|---|---|---|
| Revenue CAGR (5Y) | 11.93%● | 3.31% |
| EPS CAGR (5Y) | -0.96%● | -2.66% |
| FCF CAGR (5Y) | 11.03%● | -3.79% |
| Total return CAGR (5Y) | 33.83%● | -12.62% |
Frequently asked
- Which is better, ONTO or ZBRA?
- It depends on your goal. value: ZBRA (lower P/E); growth: ONTO (faster 5Y revenue CAGR); quality: ZBRA (higher ROIC). Across all compared metrics, ZBRA leads 9 to 6.
- Is ONTO or ZBRA cheaper?
- On trailing earnings, ZBRA is cheaper: ONTO trades at a 130.16 P/E and ZBRA at 32.20.
- Which has grown faster, ONTO or ZBRA?
- Over the past five years, ONTO grew revenue faster — ONTO at a 11.93% CAGR versus ZBRA at 3.31%.
- Is ONTO or ZBRA more profitable?
- ONTO runs the higher net margin — ONTO at 10.33% versus ZBRA at 7.49%.
- Which has been the better investment, ONTO or ZBRA?
- Over the past 10-year, ONTO delivered the higher annualized total return — ONTO at 28.91% versus ZBRA at 17.85%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Onto Innovation P/E ratioZebra Technologies P/E ratioOnto Innovation dividend yieldZebra Technologies dividend yieldOnto Innovation ROEZebra Technologies ROEOnto Innovation operating marginZebra Technologies operating marginOnto Innovation revenue growthZebra Technologies revenue growthOnto Innovation free cash flowZebra Technologies free cash flow
Onto Innovation & Zebra Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 20, 2026.