Onto Innovation Inc. (ONTO) vs Zebra Technologies Corporation (ZBRA)

ZBRA leads on 9 of 15 compared metrics.

A side-by-side comparison of Onto Innovation Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 20, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total returnONTO vs ZBRA

growth of $100 · dividends reinvested · last 30y
ONTO +5613.6%ZBRA +3455.5%ONTO compounded faster
02k4k6k8kStart $100200120062011201620212026$5,714$3,556
ONTO ZBRA

ONTO vs ZBRA: by the numbers

  • ONTO is the larger company ($13.86B vs $12.61B market cap).
  • ZBRA trades at the lower earnings multiple (32.20 vs 130.16 P/E).
  • ONTO converts more revenue to profit (10.33% vs 7.49% net margin).
  • ONTO grew revenue faster over the past five years (11.93% vs 3.31% CAGR).

Which is better, ONTO or ZBRA?

Metric tally: ONTO 6 · ZBRA 9

It depends on what you're optimizing for:

ValueZBRA(lower P/E)
GrowthONTO(faster 5Y revenue CAGR)
QualityZBRA(higher ROIC)

Metrics side by side

Valuation

MetricONTOZBRA
P/E ratio130.1632.20
Forward P/E56.0614.25
P/S ratio13.512.40
P/B ratio6.533.86
EV / EBITDA72.5816.09
FCF yield1.71%6.23%

Profitability

MetricONTOZBRA
Gross margin48.80%47.47%
Operating margin10.53%14.38%
Net margin10.33%7.49%
ROE4.99%12.05%
ROIC5.18%8.81%

Growth (annualized)

MetricONTOZBRA
Revenue CAGR (5Y)11.93%3.31%
EPS CAGR (5Y)-0.96%-2.66%
FCF CAGR (5Y)11.03%-3.79%
Total return CAGR (5Y)33.83%-12.62%

Frequently asked

Which is better, ONTO or ZBRA?
It depends on your goal. value: ZBRA (lower P/E); growth: ONTO (faster 5Y revenue CAGR); quality: ZBRA (higher ROIC). Across all compared metrics, ZBRA leads 9 to 6.
Is ONTO or ZBRA cheaper?
On trailing earnings, ZBRA is cheaper: ONTO trades at a 130.16 P/E and ZBRA at 32.20.
Which has grown faster, ONTO or ZBRA?
Over the past five years, ONTO grew revenue faster — ONTO at a 11.93% CAGR versus ZBRA at 3.31%.
Is ONTO or ZBRA more profitable?
ONTO runs the higher net margin — ONTO at 10.33% versus ZBRA at 7.49%.
Which has been the better investment, ONTO or ZBRA?
Over the past 10-year, ONTO delivered the higher annualized total return — ONTO at 28.91% versus ZBRA at 17.85%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 20, 2026.