23andMe Holding Co. (ME) vs National Research Corporation (NRC)
NRC leads on 7 of 9 compared metrics.
A side-by-side comparison of 23andMe Holding Co. and National Research Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — ME vs NRC
growth of $100 · last 5yME -99.7%NRC -68.0%NRC compounded faster
Log scale — wide-divergence pair
ME NRC
ME vs NRC: by the numbers
- •NRC is the larger company ($469M vs $15M market cap).
- •NRC is profitable (6.52% net margin) while ME runs a net loss (-134.54%).
- •NRC grew revenue faster over the past five years (0.55% vs -9.07% CAGR).
- •NRC pays a dividend (3.08% yield) while ME does not currently pay one.
Which is better, ME or NRC?
Metric tally: ME 2 · NRC 7It depends on what you're optimizing for:
GrowthNRC(faster 5Y revenue CAGR)
QualityNRC(higher ROIC)
Metrics side by side
Valuation
| Metric | ME | NRC |
|---|---|---|
| P/E ratio | — | 52.33 |
| Forward P/E | — | 23.65 |
| P/S ratio | 0.10● | 3.29 |
| P/B ratio | 0.51● | 33.79 |
| EV / EBITDA | — | 19.11 |
| FCF yield | — | 3.82% |
Profitability
| Metric | ME | NRC |
|---|---|---|
| Gross margin | 53.33% | 55.85%● |
| Operating margin | -126.72% | 14.11%● |
| Net margin | -134.54% | 6.52%● |
| ROE | -721.75% | 66.94%● |
| ROIC | -553.10% | 14.36%● |
Dividends
| Metric | ME | NRC |
|---|---|---|
| Dividend yield | — | 3.08% |
| Payout ratio | — | 123.08% |
Growth (annualized)
| Metric | ME | NRC |
|---|---|---|
| Revenue CAGR (5Y) | -9.07% | 0.55%● |
| EPS CAGR (5Y) | — | -18.88% |
| FCF CAGR (5Y) | — | -17.24% |
| Total return CAGR (5Y) | -68.93% | -12.81%● |
Frequently asked
- Which is better, ME or NRC?
- It depends on your goal. growth: NRC (faster 5Y revenue CAGR); quality: NRC (higher ROIC). Across all compared metrics, NRC leads 7 to 2.
- Which has grown faster, ME or NRC?
- Over the past five years, NRC grew revenue faster — ME at a -9.07% CAGR versus NRC at 0.55%.
- Does ME or NRC pay a bigger dividend?
- NRC pays a dividend (3.08% yield) while ME does not currently pay one.
- Is ME or NRC more profitable?
- NRC runs the higher net margin — ME at -134.54% versus NRC at 6.52%.
- Which has been the better investment, ME or NRC?
- Over the past 5-year, NRC delivered the higher annualized total return — ME at -68.93% versus NRC at 6.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
23andMe P/E ratioNational Research P/E ratio23andMe dividend yieldNational Research dividend yield23andMe ROENational Research ROE23andMe operating marginNational Research operating margin23andMe revenue growthNational Research revenue growth23andMe free cash flowNational Research free cash flow
23andMe & National Research appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.