23andMe Holding Co. (ME) vs National Research Corporation (NRC)

NRC leads on 7 of 9 compared metrics.

A side-by-side comparison of 23andMe Holding Co. and National Research Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — ME vs NRC

growth of $100 · last 5y
ME -99.7%NRC -68.0%NRC compounded faster
Log scale — wide-divergence pair
01101001kStart $100202120222023202420252026$0$32
ME NRC

ME vs NRC: by the numbers

  • NRC is the larger company ($469M vs $15M market cap).
  • NRC is profitable (6.52% net margin) while ME runs a net loss (-134.54%).
  • NRC grew revenue faster over the past five years (0.55% vs -9.07% CAGR).
  • NRC pays a dividend (3.08% yield) while ME does not currently pay one.

Which is better, ME or NRC?

Metric tally: ME 2 · NRC 7

It depends on what you're optimizing for:

GrowthNRC(faster 5Y revenue CAGR)
QualityNRC(higher ROIC)

Metrics side by side

Valuation

MetricMENRC
P/E ratio52.33
Forward P/E23.65
P/S ratio0.103.29
P/B ratio0.5133.79
EV / EBITDA19.11
FCF yield3.82%

Profitability

MetricMENRC
Gross margin53.33%55.85%
Operating margin-126.72%14.11%
Net margin-134.54%6.52%
ROE-721.75%66.94%
ROIC-553.10%14.36%

Dividends

MetricMENRC
Dividend yield3.08%
Payout ratio123.08%

Growth (annualized)

MetricMENRC
Revenue CAGR (5Y)-9.07%0.55%
EPS CAGR (5Y)-18.88%
FCF CAGR (5Y)-17.24%
Total return CAGR (5Y)-68.93%-12.81%

Frequently asked

Which is better, ME or NRC?
It depends on your goal. growth: NRC (faster 5Y revenue CAGR); quality: NRC (higher ROIC). Across all compared metrics, NRC leads 7 to 2.
Which has grown faster, ME or NRC?
Over the past five years, NRC grew revenue faster — ME at a -9.07% CAGR versus NRC at 0.55%.
Does ME or NRC pay a bigger dividend?
NRC pays a dividend (3.08% yield) while ME does not currently pay one.
Is ME or NRC more profitable?
NRC runs the higher net margin — ME at -134.54% versus NRC at 6.52%.
Which has been the better investment, ME or NRC?
Over the past 5-year, NRC delivered the higher annualized total return — ME at -68.93% versus NRC at 6.34%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.