On trailing earnings, MO is cheaper: KR trades at a 42.02 P/E and MO at 15.05.

Which has grown faster, KR or MO?

Over the past five years, KR grew revenue faster — KR at a 2.19% CAGR versus MO at 1.08%.

Does KR or MO pay a bigger dividend?

KR yields 2.16% and MO yields 5.84% based on trailing dividends and the latest price.

Is KR or MO more profitable?

MO runs the higher net margin — KR at 0.69% versus MO at 36.91%.

The Kroger Co. (KR) vs Altria Group, Inc. (MO)

MO leads on 9 of 15 compared metrics.

A side-by-side comparison of The Kroger Co. and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

The Kroger Co.

$39.90B

$64.71Consumer Defensive

Altria Group, Inc.

$120.13B

$71.94Consumer Defensive

Total return — KR vs MO

growth of $100 · last 30y

KR +1245.3%MO +104.8%KR compounded faster

Log scale — wide-divergence pair

KR MO

KR vs MO: by the numbers

•MO is the larger company ($120.13B vs $39.90B market cap).
•MO trades at the lower earnings multiple (15.05 vs 42.02 P/E).
•MO converts more revenue to profit (36.91% vs 0.69% net margin).
•KR grew revenue faster over the past five years (2.19% vs 1.08% CAGR).
•MO pays the higher dividend yield (5.84% vs 2.16%).

Which is better, KR or MO?

Metric tally: KR 6 · MO 9

It depends on what you're optimizing for:

ValueMO(lower P/E)

GrowthKR(faster 5Y revenue CAGR)

IncomeMO(higher dividend yield)

QualityMO(higher ROIC)

Valuation

Metric	KR	MO
P/E ratio	42.02	15.05●
Forward P/E	11.54●	12.23
P/S ratio	0.28●	5.52
P/B ratio	6.89	—
PEG ratio	—	1.32
EV / EBITDA	10.80●	11.93
FCF yield	8.64%●	7.16%

Profitability

Metric	KR	MO
Gross margin	23.30%	67.84%●
Operating margin	1.28%	50.73%●
Net margin	0.69%	36.91%●
ROE	17.14%●	-198.37%
ROIC	4.70%	42.95%●

Dividends

Metric	KR	MO
Dividend yield	2.16%	5.84%●
Payout ratio	89.74%	102.19%

Growth (annualized)

Metric	KR	MO
Revenue CAGR (5Y)	2.19%●	1.08%
EPS CAGR (5Y)	-13.96%	11.36%●
FCF CAGR (5Y)	-2.23%	1.28%●
Total return CAGR (5Y)	13.20%	16.42%●

Frequently asked

Which is better, KR or MO?: It depends on your goal. value: MO (lower P/E); growth: KR (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, MO leads 9 to 6.
Is KR or MO cheaper?: On trailing earnings, MO is cheaper: KR trades at a 42.02 P/E and MO at 15.05.
Which has grown faster, KR or MO?: Over the past five years, KR grew revenue faster — KR at a 2.19% CAGR versus MO at 1.08%.
Does KR or MO pay a bigger dividend?: KR yields 2.16% and MO yields 5.84% based on trailing dividends and the latest price.
Is KR or MO more profitable?: MO runs the higher net margin — KR at 0.69% versus MO at 36.91%.

Go deeper

Full KR analysis Full MO analysis Interactive comparison tool

Dig into the metrics

Kroger P/E ratio Altria P/E ratio Kroger dividend yield Altria dividend yield Kroger ROE Altria ROE Kroger operating margin Altria operating margin Kroger revenue growth Altria revenue growth Kroger free cash flow Altria free cash flow

Kroger & Altria appear in these rankings

Highest Dividend Yield Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.