Is KR or MCD cheaper?

On trailing earnings, MCD is cheaper: KR trades at a 42.02 P/E and MCD at 23.48.

Which has grown faster, KR or MCD?

Over the past five years, MCD grew revenue faster — KR at a 2.19% CAGR versus MCD at 6.95%.

Does KR or MCD pay a bigger dividend?

KR yields 2.16% and MCD yields 2.58% based on trailing dividends and the latest price.

Is KR or MCD more profitable?

MCD runs the higher net margin — KR at 0.69% versus MCD at 31.62%.

Which has been the better investment, KR or MCD?

Over the past 10-year, MCD delivered the higher annualized total return — KR at 8.00% versus MCD at 11.47%. Past performance doesn't predict future results.

The Kroger Co. (KR) vs McDonald's Corporation (MCD)

MCD leads on 9 of 15 compared metrics.

A side-by-side comparison of The Kroger Co. and McDonald's Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

The Kroger Co.

$39.90B

$64.71Consumer Defensive

MCD

McDonald's Corporation

$202.36B

$284.81Consumer Cyclical

Not enough overlapping price history to compare KR and MCD.

KR vs MCD: by the numbers

•MCD is the larger company ($202.36B vs $39.90B market cap).
•MCD trades at the lower earnings multiple (23.48 vs 42.02 P/E).
•MCD converts more revenue to profit (31.62% vs 0.69% net margin).
•MCD grew revenue faster over the past five years (6.95% vs 2.19% CAGR).
•MCD pays the higher dividend yield (2.58% vs 2.16%).

Which is better, KR or MCD?

Metric tally: KR 6 · MCD 9

It depends on what you're optimizing for:

ValueMCD(lower P/E)

GrowthMCD(faster 5Y revenue CAGR)

IncomeMCD(higher dividend yield)

QualityMCD(higher ROIC)

Valuation

Metric	KR	MCD
P/E ratio	42.02	23.48●
Forward P/E	11.54●	20.06
P/S ratio	0.28●	7.40
P/B ratio	6.89	—
PEG ratio	—	5.30
EV / EBITDA	10.80●	17.22
FCF yield	8.64%●	3.46%

Profitability

Metric	KR	MCD
Gross margin	23.30%	57.35%●
Operating margin	1.28%	46.01%●
Net margin	0.69%	31.62%●
ROE	17.14%●	-478.38%
ROIC	4.70%	17.44%●

Dividends

Metric	KR	MCD
Dividend yield	2.16%	2.58%●
Payout ratio	89.74%	61.25%

Growth (annualized)

Metric	KR	MCD
Revenue CAGR (5Y)	2.19%	6.95%●
EPS CAGR (5Y)	-13.96%	13.58%●
FCF CAGR (5Y)	-2.23%	5.78%●
Total return CAGR (5Y)	13.20%●	6.16%

Frequently asked

Which is better, KR or MCD?: It depends on your goal. value: MCD (lower P/E); growth: MCD (faster 5Y revenue CAGR); income: MCD (higher dividend yield); quality: MCD (higher ROIC). Across all compared metrics, MCD leads 9 to 6.
Is KR or MCD cheaper?: On trailing earnings, MCD is cheaper: KR trades at a 42.02 P/E and MCD at 23.48.
Which has grown faster, KR or MCD?: Over the past five years, MCD grew revenue faster — KR at a 2.19% CAGR versus MCD at 6.95%.
Does KR or MCD pay a bigger dividend?: KR yields 2.16% and MCD yields 2.58% based on trailing dividends and the latest price.
Is KR or MCD more profitable?: MCD runs the higher net margin — KR at 0.69% versus MCD at 31.62%.
Which has been the better investment, KR or MCD?: Over the past 10-year, MCD delivered the higher annualized total return — KR at 8.00% versus MCD at 11.47%. Past performance doesn't predict future results.

Go deeper

Full KR analysis Full MCD analysis Interactive comparison tool

Dig into the metrics

Kroger P/E ratio McDonald's P/E ratio Kroger dividend yield McDonald's dividend yield Kroger ROE McDonald's ROE Kroger operating margin McDonald's operating margin Kroger revenue growth McDonald's revenue growth Kroger free cash flow McDonald's free cash flow

Kroger & McDonald's appear in these rankings

Highest Dividend Yield Stocks Dividend Aristocrats Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.