Is INTU or NOW cheaper?

On trailing earnings, INTU is cheaper: INTU trades at a 17.03 P/E and NOW at 60.32.

Which has grown faster, INTU or NOW?

Over the past five years, NOW grew revenue faster — INTU at a 18.68% CAGR versus NOW at 23.64%.

Does INTU or NOW pay a bigger dividend?

INTU pays a dividend (1.65% yield) while NOW does not currently pay one.

Is INTU or NOW more profitable?

INTU runs the higher net margin — INTU at 21.91% versus NOW at 12.59%.

Which has been the better investment, INTU or NOW?

Over the past 10-year, NOW delivered the higher annualized total return — INTU at 11.10% versus NOW at 21.47%. Past performance doesn't predict future results.

Intuit Inc. (INTU) vs ServiceNow, Inc. (NOW)

INTU leads on 12 of 16 compared metrics.

A side-by-side comparison of Intuit Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 17, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — INTU vs NOW

growth of $100 · last 14y

INTU +370.6%NOW +1948.4%NOW compounded faster

INTU NOW

INTU vs NOW: by the numbers

•NOW is the larger company ($103.88B vs $76.47B market cap).
•INTU trades at the lower earnings multiple (17.03 vs 60.32 P/E).
•INTU converts more revenue to profit (21.91% vs 12.59% net margin).
•NOW grew revenue faster over the past five years (23.64% vs 18.68% CAGR).
•INTU pays a dividend (1.65% yield) while NOW does not currently pay one.

Which is better, INTU or NOW?

Metric tally: INTU 12 · NOW 4

It depends on what you're optimizing for:

ValueINTU(lower P/E)

GrowthNOW(faster 5Y revenue CAGR)

QualityINTU(higher ROIC)

Metrics side by side

Valuation

Metric	INTU	NOW
P/E ratio	17.03●	60.32
Forward P/E	10.25●	20.03
P/S ratio	3.71●	7.55
P/B ratio	3.76●	8.98
PEG ratio	1.86●	4.05
EV / EBITDA	11.33●	32.57
FCF yield	9.95%●	4.40%

Profitability

Metric	INTU	NOW
Gross margin	81.03%●	76.56%
Operating margin	27.47%●	13.44%
Net margin	21.91%●	12.59%
ROE	22.22%●	14.98%
ROIC	14.78%●	8.98%

Dividends

Metric	INTU	NOW
Dividend yield	1.65%	—
Payout ratio	33.57%	—

Growth (annualized)

Metric	INTU	NOW
Revenue CAGR (5Y)	18.68%	23.64%●
EPS CAGR (5Y)	14.58%	69.74%●
FCF CAGR (5Y)	21.92%	24.23%●
Total return CAGR (5Y)	-9.46%	-1.02%●

Frequently asked

Which is better, INTU or NOW?: It depends on your goal. value: INTU (lower P/E); growth: NOW (faster 5Y revenue CAGR); quality: INTU (higher ROIC). Across all compared metrics, INTU leads 12 to 4.
Is INTU or NOW cheaper?: On trailing earnings, INTU is cheaper: INTU trades at a 17.03 P/E and NOW at 60.32.
Which has grown faster, INTU or NOW?: Over the past five years, NOW grew revenue faster — INTU at a 18.68% CAGR versus NOW at 23.64%.
Does INTU or NOW pay a bigger dividend?: INTU pays a dividend (1.65% yield) while NOW does not currently pay one.
Is INTU or NOW more profitable?: INTU runs the higher net margin — INTU at 21.91% versus NOW at 12.59%.
Which has been the better investment, INTU or NOW?: Over the past 10-year, NOW delivered the higher annualized total return — INTU at 11.10% versus NOW at 21.47%. Past performance doesn't predict future results.

Go deeper

Full INTU analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Intuit P/E ratio ServiceNow P/E ratio Intuit dividend yield ServiceNow dividend yield Intuit ROE ServiceNow ROE Intuit operating margin ServiceNow operating margin Intuit revenue growth ServiceNow revenue growth Intuit free cash flow ServiceNow free cash flow

Intuit & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 17, 2026.