General Mills, Inc. (GIS) vs The Kroger Co. (KR)
GIS leads on 11 of 15 compared metrics.
A side-by-side comparison of General Mills, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GIS
General Mills, Inc.
$34.51Consumer Defensive
KR
The Kroger Co.
$64.71Consumer Defensive
Total return — GIS vs KR
growth of $100 · last 30yGIS +155.1%KR +1245.3%KR compounded faster
Log scale — wide-divergence pair
GIS KR
GIS vs KR: by the numbers
- •KR is the larger company ($39.90B vs $18.42B market cap).
- •GIS trades at the lower earnings multiple (8.46 vs 42.02 P/E).
- •GIS converts more revenue to profit (12.05% vs 0.69% net margin).
- •KR grew revenue faster over the past five years (2.19% vs 0.09% CAGR).
- •GIS pays the higher dividend yield (7.07% vs 2.16%).
Which is better, GIS or KR?
Metric tally: GIS 11 · KR 4It depends on what you're optimizing for:
ValueGIS(lower P/E)
GrowthKR(faster 5Y revenue CAGR)
IncomeGIS(higher dividend yield)
QualityGIS(higher ROIC)
Valuation
| Metric | GIS | KR |
|---|---|---|
| P/E ratio | 8.46● | 42.02 |
| Forward P/E | 10.93● | 11.54 |
| P/S ratio | 1.02 | 0.28● |
| P/B ratio | 2.00● | 6.89 |
| PEG ratio | 1.43 | — |
| EV / EBITDA | 10.45● | 10.80 |
| FCF yield | 8.81% | 8.64% |
Profitability
| Metric | GIS | KR |
|---|---|---|
| Gross margin | 32.97%● | 23.30% |
| Operating margin | 19.07%● | 1.28% |
| Net margin | 12.05%● | 0.69% |
| ROE | 23.70%● | 17.14% |
| ROIC | 9.62%● | 4.70% |
Dividends
| Metric | GIS | KR |
|---|---|---|
| Dividend yield | 7.07%● | 2.16% |
| Payout ratio | 59.22% | 89.74% |
Growth (annualized)
| Metric | GIS | KR |
|---|---|---|
| Revenue CAGR (5Y) | 0.09% | 2.19%● |
| EPS CAGR (5Y) | 5.92%● | -13.96% |
| FCF CAGR (5Y) | -11.45% | -2.23%● |
| Total return CAGR (5Y) | -7.83% | 13.20%● |
Frequently asked
- Which is better, GIS or KR?
- It depends on your goal. value: GIS (lower P/E); growth: KR (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: GIS (higher ROIC). Across all compared metrics, GIS leads 11 to 4.
- Is GIS or KR cheaper?
- On trailing earnings, GIS is cheaper: GIS trades at a 8.46 P/E and KR at 42.02.
- Which has grown faster, GIS or KR?
- Over the past five years, KR grew revenue faster — GIS at a 0.09% CAGR versus KR at 2.19%.
- Does GIS or KR pay a bigger dividend?
- GIS yields 7.07% and KR yields 2.16% based on trailing dividends and the latest price.
- Is GIS or KR more profitable?
- GIS runs the higher net margin — GIS at 12.05% versus KR at 0.69%.
- Which has been the better investment, GIS or KR?
- Over the past 10-year, KR delivered the higher annualized total return — GIS at -2.68% versus KR at 8.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
General Mills P/E ratioKroger P/E ratioGeneral Mills dividend yieldKroger dividend yieldGeneral Mills ROEKroger ROEGeneral Mills operating marginKroger operating marginGeneral Mills revenue growthKroger revenue growthGeneral Mills free cash flowKroger free cash flow
General Mills & Kroger appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.