Is GIS or KMB cheaper?

On trailing earnings, GIS is cheaper: GIS trades at a 8.46 P/E and KMB at 16.06.

Which has grown faster, GIS or KMB?

Over the past five years, GIS grew revenue faster — GIS at a 0.09% CAGR versus KMB at -2.61%.

Does GIS or KMB pay a bigger dividend?

GIS yields 7.07% and KMB yields 4.97% based on trailing dividends and the latest price.

Is GIS or KMB more profitable?

KMB runs the higher net margin — GIS at 12.05% versus KMB at 12.81%.

Which has been the better investment, GIS or KMB?

Over the past 10-year, KMB delivered the higher annualized total return — GIS at -2.68% versus KMB at 1.05%. Past performance doesn't predict future results.

General Mills, Inc. (GIS) vs Kimberly-Clark Corporation (KMB)

GIS leads on 10 of 16 compared metrics.

A side-by-side comparison of General Mills, Inc. and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

GIS

General Mills, Inc.

$18.42B

$34.51Consumer Defensive

KMB

Kimberly-Clark Corporation

$33.95B

$102.29Consumer Defensive

Total return — GIS vs KMB

growth of $100 · last 30y

GIS +155.1%KMB +195.9%KMB compounded faster

GIS KMB

GIS vs KMB: by the numbers

•KMB is the larger company ($33.95B vs $18.42B market cap).
•GIS trades at the lower earnings multiple (8.46 vs 16.06 P/E).
•KMB converts more revenue to profit (12.81% vs 12.05% net margin).
•GIS grew revenue faster over the past five years (0.09% vs -2.61% CAGR).
•GIS pays the higher dividend yield (7.07% vs 4.97%).

Which is better, GIS or KMB?

Metric tally: GIS 10 · KMB 6

It depends on what you're optimizing for:

ValueGIS(lower P/E)

GrowthGIS(faster 5Y revenue CAGR)

IncomeGIS(higher dividend yield)

QualityKMB(higher ROIC)

Valuation

Metric	GIS	KMB
P/E ratio	8.46●	16.06
Forward P/E	10.93●	13.49
P/S ratio	1.02●	2.06
P/B ratio	2.00●	18.98
PEG ratio	1.43	—
EV / EBITDA	10.45●	13.26
FCF yield	8.81%●	7.56%

Profitability

Metric	GIS	KMB
Gross margin	32.97%	35.86%●
Operating margin	19.07%●	13.27%
Net margin	12.05%	12.81%●
ROE	23.70%	117.98%●
ROIC	9.62%	17.62%●

Dividends

Metric	GIS	KMB
Dividend yield	7.07%●	4.97%
Payout ratio	59.22%	83.55%

Growth (annualized)

Metric	GIS	KMB
Revenue CAGR (5Y)	0.09%●	-2.61%
EPS CAGR (5Y)	5.92%●	-2.50%
FCF CAGR (5Y)	-11.45%	3.38%●
Total return CAGR (5Y)	-7.83%	-0.94%●

Frequently asked

Which is better, GIS or KMB?: It depends on your goal. value: GIS (lower P/E); growth: GIS (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: KMB (higher ROIC). Across all compared metrics, GIS leads 10 to 6.
Is GIS or KMB cheaper?: On trailing earnings, GIS is cheaper: GIS trades at a 8.46 P/E and KMB at 16.06.
Which has grown faster, GIS or KMB?: Over the past five years, GIS grew revenue faster — GIS at a 0.09% CAGR versus KMB at -2.61%.
Does GIS or KMB pay a bigger dividend?: GIS yields 7.07% and KMB yields 4.97% based on trailing dividends and the latest price.
Is GIS or KMB more profitable?: KMB runs the higher net margin — GIS at 12.05% versus KMB at 12.81%.
Which has been the better investment, GIS or KMB?: Over the past 10-year, KMB delivered the higher annualized total return — GIS at -2.68% versus KMB at 1.05%. Past performance doesn't predict future results.

Go deeper

Full GIS analysis Full KMB analysis Interactive comparison tool

Dig into the metrics

General Mills P/E ratio Kimberly-Clark P/E ratio General Mills dividend yield Kimberly-Clark dividend yield General Mills ROE Kimberly-Clark ROE General Mills operating margin Kimberly-Clark operating margin General Mills revenue growth Kimberly-Clark revenue growth General Mills free cash flow Kimberly-Clark free cash flow

General Mills & Kimberly-Clark appear in these rankings

Highest Dividend Yield Stocks Dividend Aristocrats Highest ROE Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.