Flutter Entertainment plc (FLUT) vs Smurfit Westrock Plc (SW)
SW leads on 11 of 13 compared metrics.
A side-by-side comparison of Flutter Entertainment plc and Smurfit Westrock Plc across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
FLUT
Flutter Entertainment plc
$110.65Consumer Cyclical
SW
Smurfit Westrock Plc
$43.32Consumer Cyclical
Total return — FLUT vs SW
growth of $100 · last 18yFLUT +234.3%SW +431.5%SW compounded faster
FLUT SW
FLUT vs SW: by the numbers
- •SW is the larger company ($22.72B vs $19.19B market cap).
- •SW is profitable (1.23% net margin) while FLUT runs a net loss (-2.91%).
- •SW grew revenue faster over the past five years (24.07% vs 22.11% CAGR).
- •SW pays a dividend (4.08% yield) while FLUT does not currently pay one.
Which is better, FLUT or SW?
Metric tally: FLUT 2 · SW 11It depends on what you're optimizing for:
GrowthSW(faster 5Y revenue CAGR)
QualitySW(higher ROIC)
Metrics side by side
Valuation
| Metric | FLUT | SW |
|---|---|---|
| P/E ratio | — | 60.47 |
| Forward P/E | 13.35 | — |
| P/S ratio | 1.16 | 0.77● |
| P/B ratio | 2.19 | 1.29● |
| PEG ratio | — | 0.43 |
| EV / EBITDA | 14.09 | 5.82● |
| FCF yield | 3.68% | 4.38%● |
Profitability
| Metric | FLUT | SW |
|---|---|---|
| Gross margin | 44.25%● | 18.42% |
| Operating margin | 2.40% | 6.24%● |
| Net margin | -2.91% | 1.23%● |
| ROE | -5.47% | 2.06%● |
| ROIC | 2.26% | 3.59%● |
Dividends
| Metric | FLUT | SW |
|---|---|---|
| Dividend yield | — | 4.08% |
| Payout ratio | — | 131.81% |
Growth (annualized)
| Metric | FLUT | SW |
|---|---|---|
| Revenue CAGR (5Y) | 22.11% | 24.07%● |
| EPS CAGR (5Y) | -36.84% | -16.43%● |
| FCF CAGR (5Y) | 0.14%● | -3.68% |
| Total return CAGR (5Y) | -10.38% | -1.87%● |
Frequently asked
- Which is better, FLUT or SW?
- It depends on your goal. growth: SW (faster 5Y revenue CAGR); quality: SW (higher ROIC). Across all compared metrics, SW leads 11 to 2.
- Which has grown faster, FLUT or SW?
- Over the past five years, SW grew revenue faster — FLUT at a 22.11% CAGR versus SW at 24.07%.
- Does FLUT or SW pay a bigger dividend?
- SW pays a dividend (4.08% yield) while FLUT does not currently pay one.
- Is FLUT or SW more profitable?
- SW runs the higher net margin — FLUT at -2.91% versus SW at 1.23%.
- Which has been the better investment, FLUT or SW?
- Over the past 10-year, SW delivered the higher annualized total return — FLUT at -0.74% versus SW at 4.59%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Flutter Entertainment P/E ratioSmurfit Westrock P/E ratioFlutter Entertainment dividend yieldSmurfit Westrock dividend yieldFlutter Entertainment ROESmurfit Westrock ROEFlutter Entertainment operating marginSmurfit Westrock operating marginFlutter Entertainment revenue growthSmurfit Westrock revenue growthFlutter Entertainment free cash flowSmurfit Westrock free cash flow
Flutter Entertainment & Smurfit Westrock appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.