Ford Motor Company (F) vs Ulta Beauty, Inc. (ULTA)
ULTA leads on 9 of 14 compared metrics.
A side-by-side comparison of Ford Motor Company and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
F
Ford Motor Company
$14.84Consumer Cyclical
ULTA
Ulta Beauty, Inc.
$467.74Consumer Cyclical
Total return — F vs ULTA
growth of $100 · last 19yF +71.2%ULTA +1361.7%ULTA compounded faster
Log scale — wide-divergence pair
F ULTA
F vs ULTA: by the numbers
- •F is the larger company ($58.08B vs $20.11B market cap).
- •ULTA is profitable (9.36% net margin) while F runs a net loss (-3.22%).
- •ULTA grew revenue faster over the past five years (12.93% vs 8.03% CAGR).
- •F pays a dividend (4.04% yield) while ULTA does not currently pay one.
Which is better, F or ULTA?
Metric tally: F 5 · ULTA 9It depends on what you're optimizing for:
GrowthULTA(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)
Valuation
| Metric | F | ULTA |
|---|---|---|
| P/E ratio | — | 17.53 |
| Forward P/E | 8.10● | 14.65 |
| P/S ratio | 0.32● | 1.62 |
| P/B ratio | 1.61● | 7.97 |
| PEG ratio | — | 22.87 |
| EV / EBITDA | 274.95 | 12.53● |
| FCF yield | 19.72%● | 5.10% |
Profitability
| Metric | F | ULTA |
|---|---|---|
| Gross margin | 9.18% | 39.33%● |
| Operating margin | 1.84% | 12.54%● |
| Net margin | -3.22% | 9.36%● |
| ROE | -16.30% | 46.06%● |
| ROIC | 0.75% | 22.76%● |
Dividends
| Metric | F | ULTA |
|---|---|---|
| Dividend yield | 4.04% | — |
Growth (annualized)
| Metric | F | ULTA |
|---|---|---|
| Revenue CAGR (5Y) | 8.03% | 12.93%● |
| EPS CAGR (5Y) | 171.57%● | 52.49% |
| FCF CAGR (5Y) | -12.99% | 0.55%● |
| Total return CAGR (5Y) | 4.23% | 6.68%● |
Frequently asked
- Which is better, F or ULTA?
- It depends on your goal. growth: ULTA (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 9 to 5.
- Which has grown faster, F or ULTA?
- Over the past five years, ULTA grew revenue faster — F at a 8.03% CAGR versus ULTA at 12.93%.
- Does F or ULTA pay a bigger dividend?
- F pays a dividend (4.04% yield) while ULTA does not currently pay one.
- Is F or ULTA more profitable?
- ULTA runs the higher net margin — F at -3.22% versus ULTA at 9.36%.
- Which has been the better investment, F or ULTA?
- Over the past 10-year, ULTA delivered the higher annualized total return — F at 6.07% versus ULTA at 6.90%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Ford Motor P/E ratioUlta Beauty P/E ratioFord Motor dividend yieldUlta Beauty dividend yieldFord Motor ROEUlta Beauty ROEFord Motor operating marginUlta Beauty operating marginFord Motor revenue growthUlta Beauty revenue growthFord Motor free cash flowUlta Beauty free cash flow
Ford Motor & Ulta Beauty appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.