Ford Motor Company (F) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 9 of 14 compared metrics.

A side-by-side comparison of Ford Motor Company and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — F vs ULTA

growth of $100 · last 19y
F +71.2%ULTA +1361.7%ULTA compounded faster
Log scale — wide-divergence pair
101001k10kStart $1002011201520192023$171$1,462
F ULTA

F vs ULTA: by the numbers

  • F is the larger company ($58.08B vs $20.11B market cap).
  • ULTA is profitable (9.36% net margin) while F runs a net loss (-3.22%).
  • ULTA grew revenue faster over the past five years (12.93% vs 8.03% CAGR).
  • F pays a dividend (4.04% yield) while ULTA does not currently pay one.

Which is better, F or ULTA?

Metric tally: F 5 · ULTA 9

It depends on what you're optimizing for:

GrowthULTA(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)

Valuation

MetricFULTA
P/E ratio17.53
Forward P/E8.1014.65
P/S ratio0.321.62
P/B ratio1.617.97
PEG ratio22.87
EV / EBITDA274.9512.53
FCF yield19.72%5.10%

Profitability

MetricFULTA
Gross margin9.18%39.33%
Operating margin1.84%12.54%
Net margin-3.22%9.36%
ROE-16.30%46.06%
ROIC0.75%22.76%

Dividends

MetricFULTA
Dividend yield4.04%

Growth (annualized)

MetricFULTA
Revenue CAGR (5Y)8.03%12.93%
EPS CAGR (5Y)171.57%52.49%
FCF CAGR (5Y)-12.99%0.55%
Total return CAGR (5Y)4.23%6.68%

Frequently asked

Which is better, F or ULTA?
It depends on your goal. growth: ULTA (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 9 to 5.
Which has grown faster, F or ULTA?
Over the past five years, ULTA grew revenue faster — F at a 8.03% CAGR versus ULTA at 12.93%.
Does F or ULTA pay a bigger dividend?
F pays a dividend (4.04% yield) while ULTA does not currently pay one.
Is F or ULTA more profitable?
ULTA runs the higher net margin — F at -3.22% versus ULTA at 9.36%.
Which has been the better investment, F or ULTA?
Over the past 10-year, ULTA delivered the higher annualized total return — F at 6.07% versus ULTA at 6.90%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.