Which has grown faster, F or NOW?

Over the past five years, NOW grew revenue faster — F at a 8.03% CAGR versus NOW at 23.64%.

Does F or NOW pay a bigger dividend?

F pays a dividend (4.04% yield) while NOW does not currently pay one.

Is F or NOW more profitable?

NOW runs the higher net margin — F at -3.22% versus NOW at 12.59%.

Which has been the better investment, F or NOW?

Over the past 10-year, NOW delivered the higher annualized total return — F at 6.07% versus NOW at 21.29%. Past performance doesn't predict future results.

Ford Motor Company (F) vs ServiceNow, Inc. (NOW)

NOW leads on 8 of 14 compared metrics.

A side-by-side comparison of Ford Motor Company and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Ford Motor Company

$58.08B

$14.84Consumer Cyclical

Total return — F vs NOW

growth of $100 · last 14y

F +54.7%NOW +1976.2%NOW compounded faster

Log scale — wide-divergence pair

F NOW

F vs NOW: by the numbers

•NOW is the larger company ($105.35B vs $58.08B market cap).
•NOW is profitable (12.59% net margin) while F runs a net loss (-3.22%).
•NOW grew revenue faster over the past five years (23.64% vs 8.03% CAGR).
•F pays a dividend (4.04% yield) while NOW does not currently pay one.

Which is better, F or NOW?

Metric tally: F 6 · NOW 8

It depends on what you're optimizing for:

GrowthNOW(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Valuation

Metric	F	NOW
P/E ratio	—	60.80
Forward P/E	8.10●	20.19
P/S ratio	0.32●	7.61
P/B ratio	1.61●	9.06
PEG ratio	—	4.05
EV / EBITDA	274.95	32.83●
FCF yield	19.72%●	4.36%

Profitability

Metric	F	NOW
Gross margin	9.18%	76.56%●
Operating margin	1.84%	13.44%●
Net margin	-3.22%	12.59%●
ROE	-16.30%	14.98%●
ROIC	0.75%	8.98%●

Dividends

Metric	F	NOW
Dividend yield	4.04%	—

Growth (annualized)

Metric	F	NOW
Revenue CAGR (5Y)	8.03%	23.64%●
EPS CAGR (5Y)	171.57%●	69.74%
FCF CAGR (5Y)	-12.99%	24.23%●
Total return CAGR (5Y)	4.23%●	0.51%

Frequently asked

Which is better, F or NOW?: It depends on your goal. growth: NOW (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 8 to 6.
Which has grown faster, F or NOW?: Over the past five years, NOW grew revenue faster — F at a 8.03% CAGR versus NOW at 23.64%.
Does F or NOW pay a bigger dividend?: F pays a dividend (4.04% yield) while NOW does not currently pay one.
Is F or NOW more profitable?: NOW runs the higher net margin — F at -3.22% versus NOW at 12.59%.
Which has been the better investment, F or NOW?: Over the past 10-year, NOW delivered the higher annualized total return — F at 6.07% versus NOW at 21.29%. Past performance doesn't predict future results.

Go deeper

Full F analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Ford Motor P/E ratio ServiceNow P/E ratio Ford Motor dividend yield ServiceNow dividend yield Ford Motor ROE ServiceNow ROE Ford Motor operating margin ServiceNow operating margin Ford Motor revenue growth ServiceNow revenue growth Ford Motor free cash flow ServiceNow free cash flow

Ford Motor & ServiceNow appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.