Expedia Group, Inc. (EXPE) vs Yum! Brands, Inc. (YUM)
EXPE leads on 12 of 16 compared metrics.
A side-by-side comparison of Expedia Group, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 9, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
EXPE
Expedia Group, Inc.
$267.78Consumer Cyclical
YUM
Yum! Brands, Inc.
$162.39Consumer Cyclical
Total return — EXPE vs YUM
growth of $100 · last 21yEXPE +1007.2%YUM +762.5%EXPE compounded faster
EXPE YUM
EXPE vs YUM: by the numbers
- •YUM is the larger company ($44.76B vs $30.66B market cap).
- •EXPE trades at the lower earnings multiple (22.91 vs 26.61 P/E).
- •YUM converts more revenue to profit (20.48% vs 9.81% net margin).
- •EXPE grew revenue faster over the past five years (29.07% vs 7.63% CAGR).
- •YUM pays the higher dividend yield (1.82% vs 0.74%).
Which is better, EXPE or YUM?
Metric tally: EXPE 12 · YUM 4It depends on what you're optimizing for:
ValueEXPE(lower P/E)
GrowthEXPE(faster 5Y revenue CAGR)
IncomeYUM(higher dividend yield)
QualityYUM(higher ROIC)
Metrics side by side
Valuation
| Metric | EXPE | YUM |
|---|---|---|
| P/E ratio | 22.91● | 26.61 |
| Forward P/E | 13.23● | 24.50 |
| P/S ratio | 2.09● | 5.43 |
| P/B ratio | 55.06 | — |
| PEG ratio | 2.77● | 4.61 |
| EV / EBITDA | 8.56● | 19.84 |
| FCF yield | 14.77%● | 3.58% |
Profitability
| Metric | EXPE | YUM |
|---|---|---|
| Gross margin | 90.27%● | 45.67% |
| Operating margin | 16.15% | 31.47%● |
| Net margin | 9.81% | 20.48%● |
| ROE | 258.33%● | -21.28% |
| ROIC | 18.64% | 28.27%● |
Dividends
| Metric | EXPE | YUM |
|---|---|---|
| Dividend yield | 0.74% | 1.82%● |
| Payout ratio | 18.60% | 53.67% |
Growth (annualized)
| Metric | EXPE | YUM |
|---|---|---|
| Revenue CAGR (5Y) | 29.07%● | 7.63% |
| EPS CAGR (5Y) | 17.91%● | 13.33% |
| FCF CAGR (5Y) | 18.68%● | 6.20% |
| Total return CAGR (5Y) | 10.28%● | 9.12% |
Frequently asked
- Which is better, EXPE or YUM?
- It depends on your goal. value: EXPE (lower P/E); growth: EXPE (faster 5Y revenue CAGR); income: YUM (higher dividend yield); quality: YUM (higher ROIC). Across all compared metrics, EXPE leads 12 to 4.
- Is EXPE or YUM cheaper?
- On trailing earnings, EXPE is cheaper: EXPE trades at a 22.91 P/E and YUM at 26.61.
- Which has grown faster, EXPE or YUM?
- Over the past five years, EXPE grew revenue faster — EXPE at a 29.07% CAGR versus YUM at 7.63%.
- Does EXPE or YUM pay a bigger dividend?
- EXPE yields 0.74% and YUM yields 1.82% based on trailing dividends and the latest price.
- Is EXPE or YUM more profitable?
- YUM runs the higher net margin — EXPE at 9.81% versus YUM at 20.48%.
- Which has been the better investment, EXPE or YUM?
- Over the past 10-year, YUM delivered the higher annualized total return — EXPE at 9.61% versus YUM at 12.41%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Expedia P/E ratioYum! Brands P/E ratioExpedia dividend yieldYum! Brands dividend yieldExpedia ROEYum! Brands ROEExpedia operating marginYum! Brands operating marginExpedia revenue growthYum! Brands revenue growthExpedia free cash flowYum! Brands free cash flow
Expedia & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 9, 2026.