Equifax Inc. (EFX) vs General Mills, Inc. (GIS)

GIS leads on 8 of 14 compared metrics.

A side-by-side comparison of Equifax Inc. and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 24, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total returnEFX vs GIS

growth of $100 · dividends reinvested · last 30y
EFX +793.9%GIS +577.9%EFX compounded faster
05001k2kStart $100200120062011201620212026$894$678
EFX GIS

EFX vs GIS: by the numbers

  • EFX is the larger company ($20.27B vs $19.23B market cap).
  • EFX is profitable (10.73% net margin) while GIS runs a net loss (-0.48%).
  • EFX grew revenue faster over the past five years (6.82% vs -0.76% CAGR).
  • GIS pays the higher dividend yield (6.77% vs 1.23%).

Which is better, EFX or GIS?

Metric tally: EFX 6 · GIS 8

It depends on what you're optimizing for:

GrowthEFX(faster 5Y revenue CAGR)
IncomeGIS(higher dividend yield)
QualityEFX(higher ROIC)

Metrics side by side

Valuation

MetricEFXGIS
P/E ratio24.97
Forward P/E20.1410.58
P/S ratio3.191.05
P/B ratio4.702.63
PEG ratio4.12
EV / EBITDA13.717.64
FCF yield5.37%8.41%

Profitability

MetricEFXGIS
Gross margin44.38%33.44%
Operating margin17.85%20.02%
Net margin10.73%-0.48%
ROE15.78%-1.19%
ROIC7.69%-2.95%

Dividends

MetricEFXGIS
Dividend yield1.23%6.77%
Payout ratio39.55%

Growth (annualized)

MetricEFXGIS
Revenue CAGR (5Y)6.82%-0.76%
EPS CAGR (5Y)4.60%
FCF CAGR (5Y)8.02%-7.89%
Total return CAGR (5Y)-6.66%-5.92%

Frequently asked

Which is better, EFX or GIS?
It depends on your goal. growth: EFX (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: EFX (higher ROIC). Across all compared metrics, GIS leads 8 to 6.
Which has grown faster, EFX or GIS?
Over the past five years, EFX grew revenue faster — EFX at a 6.82% CAGR versus GIS at -0.76%.
Does EFX or GIS pay a bigger dividend?
EFX yields 1.23% and GIS yields 6.77% based on trailing dividends and the latest price.
Is EFX or GIS more profitable?
EFX runs the higher net margin — EFX at 10.73% versus GIS at -0.48%.
Which has been the better investment, EFX or GIS?
Over the past 10-year, EFX delivered the higher annualized total return — EFX at 3.40% versus GIS at -2.99%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 24, 2026.