Equifax Inc. (EFX) vs General Mills, Inc. (GIS)
GIS leads on 8 of 14 compared metrics.
A side-by-side comparison of Equifax Inc. and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 24, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
EFX
Equifax Inc.
$172.54IndustrialsDelayed quote: Jul 24, 2026, 4:00 PM EDT
GIS
General Mills, Inc.
$36.03Consumer DefensiveAt close: Jul 24, 2026, 4:00 PM ET
Total return — EFX vs GIS
growth of $100 · dividends reinvested · last 30yEFX +793.9%GIS +577.9%EFX compounded faster
EFX GIS
EFX vs GIS: by the numbers
- •EFX is the larger company ($20.27B vs $19.23B market cap).
- •EFX is profitable (10.73% net margin) while GIS runs a net loss (-0.48%).
- •EFX grew revenue faster over the past five years (6.82% vs -0.76% CAGR).
- •GIS pays the higher dividend yield (6.77% vs 1.23%).
Which is better, EFX or GIS?
Metric tally: EFX 6 · GIS 8It depends on what you're optimizing for:
GrowthEFX(faster 5Y revenue CAGR)
IncomeGIS(higher dividend yield)
QualityEFX(higher ROIC)
Metrics side by side
Valuation
| Metric | EFX | GIS |
|---|---|---|
| P/E ratio | 24.97 | — |
| Forward P/E | 20.14 | 10.58● |
| P/S ratio | 3.19 | 1.05● |
| P/B ratio | 4.70 | 2.63● |
| PEG ratio | 4.12 | — |
| EV / EBITDA | 13.71 | 7.64● |
| FCF yield | 5.37% | 8.41%● |
Profitability
| Metric | EFX | GIS |
|---|---|---|
| Gross margin | 44.38%● | 33.44% |
| Operating margin | 17.85% | 20.02%● |
| Net margin | 10.73%● | -0.48% |
| ROE | 15.78%● | -1.19% |
| ROIC | 7.69%● | -2.95% |
Dividends
| Metric | EFX | GIS |
|---|---|---|
| Dividend yield | 1.23% | 6.77%● |
| Payout ratio | 39.55% | — |
Growth (annualized)
| Metric | EFX | GIS |
|---|---|---|
| Revenue CAGR (5Y) | 6.82%● | -0.76% |
| EPS CAGR (5Y) | 4.60% | — |
| FCF CAGR (5Y) | 8.02%● | -7.89% |
| Total return CAGR (5Y) | -6.66% | -5.92%● |
Frequently asked
- Which is better, EFX or GIS?
- It depends on your goal. growth: EFX (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: EFX (higher ROIC). Across all compared metrics, GIS leads 8 to 6.
- Which has grown faster, EFX or GIS?
- Over the past five years, EFX grew revenue faster — EFX at a 6.82% CAGR versus GIS at -0.76%.
- Does EFX or GIS pay a bigger dividend?
- EFX yields 1.23% and GIS yields 6.77% based on trailing dividends and the latest price.
- Is EFX or GIS more profitable?
- EFX runs the higher net margin — EFX at 10.73% versus GIS at -0.48%.
- Which has been the better investment, EFX or GIS?
- Over the past 10-year, EFX delivered the higher annualized total return — EFX at 3.40% versus GIS at -2.99%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Equifax P/E ratioGeneral Mills P/E ratioEquifax dividend yieldGeneral Mills dividend yieldEquifax ROEGeneral Mills ROEEquifax operating marginGeneral Mills operating marginEquifax revenue growthGeneral Mills revenue growthEquifax free cash flowGeneral Mills free cash flow
Equifax & General Mills appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 24, 2026.